Philippe Halsman Essay

Philippe Halsman (2 May 1906 Riga, Latvia – 25 June 1979, New York City) was a portrait photographer who made major contributions to the world of modern movement in photography as a fine art. Although Halsman studied electrical engineering, he took up photography as a profession. Halsman left Austria for France. There he began his career as a photographer to fashion magazines such as Vogue and soon became one of the most reputed portrait photographers in France. By 1936, Halsman became one of the leading portrait photographers. His repute lay in the use of sharp, dark images rather than soft and mellowed focus of the old school. When France was attacked during World War II, Halsman eventually migrated to U. S. A , and lived there till death in 1979. In America, Halsman stepped into the world of fashion photography when his image of model Constance Ford was used by the cosmetics firm Elizabeth Arden in advertising â€Å"Victory Red† lipstick. Halsman could make a niche for himself in the photographs of the fashion magazines where his bold sharp portrait images could make a distinct departure from the earlier soft mellowed appearances. (PSGB, 1963) Halsman left his mark on fashion photography, through the many assignments that he took up over the years in various prestigious magazines; eventually he became the staff photographer for Life magazine, for which magazine he did more than one hundred covers, the first being the one portraying a model in a Lilly Dache hat. When Philippe Halsman’s portrait appeared on the cover of Life in 1942, it immediately reached a huge audience and created a major uproar. When Halsman joined Life, the magazine was young, and photojournalism was a new field, waiting to be explored, and Halsman embarked on the task diligently with his acumen of creating bright, sharp images. One of Halsman’s famous jump photos of Marilyn Monroe on the cover of Life magazine. (www. iphotocentral. com/†¦ /256/Philippe+Halsman) The photos of Albert Einstein taken in 1947 went on to become one of the most famous ones taken by Halsman. During the photography session, Einstein shared with him his regrets about his involvement with the United States in pursuing the atom bomb. This portrait was later used in 1966 on a U. S. postage stamp and in 1999, on the cover of Time Magazine, when Time named Einstein the â€Å"Person of the Century. † (Boni, 1962) Apart from the freshness and the new technique that he brought to portrait and fashion photography, Philippe Halsman’s contribution to the world of photography can be gauged in terms of the following focal areas: SURREALISM PSYCHOLOGICAL PORTRAITURE JUMPOLOGY SURREALISM: Though Philippe Halsman drew upon the works of surrealists, he could internalize the experiment within himself lending a distinctive edge to the evolving leitmotif, in terms of insertion of homely and uncannily disturbing details which held his subjects in a pictorial taut: his deep inroads into the surrealists’ delving of the erotic unconscious had gelled into his subconscious, making him combine so delicately the ordinates of sex, glamour and heightened energy, so synergistically, in the individual portraits of such sensual idols as Merilyn Monroe, Brigitte Bardot. In fact, an eminently rewarding outcome of a long and enduring friendship that he shared with the noted surrealist, Salvador Dali for over 3 decades in the early 20th century was a series of tableaux like Dali Atomicus, exploring the playful fantasies of an artist, his canvas, a bucket of water, cats appearing in a suspended flux. Halsman’s title of this photograph has indirect allusions to Dali’s work ‘Leda Atomica’. visible at the right end of the photograph, behind the cats. The degree of Halsman’s continuous striving for perfectionism can be gauged from one of his observations where he averred that he made 28 attempts before his final work could meet his stamp of approval. (ABC-CIS, 1976) Dali Atomicus (1948) by Halsman in an unretouched version, showing the devices which held up the various props and missing the painting in the frame on the easel. Another important collaborative effort between Dali and Halsman was seen in Voluptas Mors, a portrait of Dali near a verisimilitude of a skull composed of 7 interlocked nudes. Salvador Dali portrait, In Voluptas Mors (1951) In this joint effort Halsman assiduously exerted full 3 hours for arranging the models in terms of the sketch done by Dali. The posters for the films ‘Silence of the Lambs’ and ‘The Descent’ made use of the photographic version of Voluptas Mors, though in fairly subtle and not so subtle modes. (T-L Books, 1977) The master of surrealism, Salvador Dali had shared an intimate chemistry with Philippe Halsman. Dali habitually visualised the problems of creating and presenting the depth and intricacies of surrealist art and Halsman almost always managed to resolve these problems for him. ‘Voluptas Mors’ and ‘Dali Atomicus’ are only two examples of their collaborative endeavour that profoundly changed the outlook of the people towards photography as a form of fine art. (Halsman, 1989)

Purpose of My Existence

A solitary bland time-piece on a pale blue wall tolls the first dark hour in midnight's wake. A child, at tender age of 12, lies awake in her dank, cold bed. The vile darkness shrouds her in a tangible web of fear and wicked delusion. A cacophony of silence descends upon her shivering form. Her lies, thrown asunder, off her huddled form, evidence of a sleepless tussle.The ceiling fan creaks solemnly above, a monotonous jarring abeyance to the morbid silence. The air-conditioned hums softly, a prayer to end this chronic suffering. The child's thoughts wander, her cerebrum trying to weave together strains of rational thought, struggling to find answers to inquisitions a mind as young as her was never meant to ponder upon; All, in vain. She drifts, tragically at sea, through an ocean of befuddling questions to which the realm of logic fails to provide substantial answers. What is existence?Why are we here? What is to become of me? What's the point? What is our purpose? The queries grow as her mind strains to find answers, to find meaning behind this intangible veil of existence. The questions come to be her bane; she became so curious, she questions her existence, purpose and hope. That child was me.I continued to question life, until recently, when I was engrossed into deep conversation with my sister. She narrated to me her peaceful missionary trip to Kenya, in Africa. It reminded me of the serenity and tranquility of the moments I had spent in a missionary camp before. After days of contemplation and reflection, I met my mother’s old friend who served the poor as a dentist.Her passion for her job and the society was contagious. After a deep study of dentistry along with its pros and cons, and after witnessing how she treated her patient, how she examined their whole body before examining their teeth, how she was treated with utmost respect by her patients, I gained profound respect for the profession.Since I know that I have passion for souls, to cater f or them physically and in all areas of life, I know this can be achieved effectively as a dental doctor. Â  I fully understood that it was helping the deprived that gave me utter satisfaction and pleasure. Being an adventurous person, I have always liked to explore new places. I will be making this quest real by visiting many nations of the world to assist them with my dental skills to treat the underprivileged free of charge.My ultimate goal in life is to contribute to the improvement in the quality of human life through healing not only people’s teeth, but also their broken hearts and to share with them the God’s unlimited love which is already given to me, using my job as a tool.I have finished my degree in Humanities and Social Sciences from Washtenaw Community College in 2005; after which I earned a Bachelors of Sciences from University of Wisconsin-Madison in 2008. I have conducted individual research as a Research and Lab Assistant in the Medical Genetic as wel l as in Biochemistry department at Madison, Wisconsin.Also, I’ve worked as a florist and wedding planner along with other experiences such as a translator, cashier and hostess. I was the president of the Korean Engineering & Science Association and Korean Science Association; social chairman of Korean Economics Student Association; and an active member of the UW-Madison Pre-Dental Society.I’ve also taken part in many musical associations at many places. I have received many scholarships such as, Leven, Maurice & Marie Scholarship, Atlanta Alumni Club Scholarship and William F. Vilas Scholarship, and I was on the Dean’s High Honor Roll from 2003-2005.After researching the profession, I have gained tremendous respect for it. I saw how dentistry has been an important factor in so many lives. Dentistry is one of the first diagnostic tools for diseases. I want o showcase my talent and my calling to the world and since dentist are noble people in the society, I want t o be associated with it.Also, I now see life as very precious with each patient having unique stories and insights. I will have respect for each patient’s opinion, and at the same time uphold the ethics of the profession, thereby restoring back the confident of some patient that are afraid of dentist. I will relate to my patient in such a way that they will have been alright even before treating them.Lastly, with this much that I have already achieved in life and a strong commitment and passion for more, I know that I will be taking to study dentistry as my own way of contributing to the progress and development my community and the entire world. Although, there are thousand of dentists in United State, I believe that I can become one of them, God helping me.I will be very happy and fulfilled if I can be admitted to study my dreamed and long desired course. Thanks for your attention.

Bergala Resorts Assesment of Tourism with Sustainable Managment of Environmental Resources

â€Å"An Earth Lung Destination† A Private Land in the Dadayampola Village, Thiruwanakanda, Beragala An Assessment of Tourism with Sustainable Management of Environmental Resources – -Sustainable development through regeneration and re-planting programmes -engaging and sustaining communities -involving the local community in developing income generation programmes -Local environmental, economic, and quality of life benefits -Protecting species and their habitats -eco conscious trail building -planting medicinal plants/herbs Future Environmental Programmes -bio fuels -hydro power -carbon conservation Report For Alpha & Omega Developers Pvt Limited 102/3 Dharmapala Mawatha, Colombo 07 March 2007 STUDY TEAM Dr. Gamini Hitinayake, Team Leader / Forestry Specialist, (Senior Lecturer/ University of Peradeniya), Mr. K. B. Ranawana, Flora and Fauna Specialist (Senior Lecturer / University of Peradeniya), Mr. M. I. D. H. Wijewickrama, Geologist (National Building Research Organization), Mr. Pradeep Samarawickrama (Fauna Specialist), Mr. Alahakoon (Flora Specialist), Mr. Amila Ranasinghe (Flora Specialist), Mr. P. R. S. D. Bandaranayake (Flora Specialist). Study Team Name / Expertise Dr. Gamini Hitinayake, Team Leader / Forestry Specialist, (Senior Lecturer / University of Peradeniya) see www. pdn. ac. lk for more details. . He is a well-known and a leading Forestry Specialist in Sri Lanka. Mr. K. B. Ranawana, Fauna Specialist (Senior Lecturer / University of Peradeniya). see www. pdn. ac. lk for more details. He is a well-known and leading Fauna Specialist in Sri Lanka. Mr. M. I. D. H. Wijewickrama, Geologist (National Building Research Organization-NBRO) He is working as a senior geologist attached to NBRO. He is well-known and leading Geologist in Sri Lanka. Mr. V. A. M. P. K Samarawickrama (Fauna Specialist) Experience as a Fauna Specialist: †¢Bio-diversity survey ,Phase two -Upper kotmale Hydropower Project , conducted by IUCN-Sri Lanka. †¢Bio-diversity assesment-2004, Rakawa,Ussangoda and Kalamatiya Sanctuaries,conducted by IUCN-Sri Lanka. †¢Fauna survey (Horton Plain National Park, Knuckles FR, Bundala National park). Mr. A. M. D. B. Alahakoon (Flora Specialist) Experience as a Flora Specialist: †¢Flora team, Seasonal variation and availability of food preferences by herbivore in Udawalawa National Park, Conducted by University of Peradeniya. Mr. Amila Ranasinghe (Flora Specialist) Experience as a Flora Specialist: †¢Flora team – Bio-diversity survey,Phase two -Upper Kotmale Hydropower Project, conducted by IUCN-Sri Lanka Mr. P. R. S. D. Bandaranayake (Flora Specialist) Presently working as a Technical Officer assigned for identification of flora and assisting forestry research Experience as a Flora Specialist: Worked 06 years at the Royal Botanic Gardens, Peradeniya as a Gardener. 1. Introduction 1. 1 Eco-tourism Tourism based on the natural ecological features of the area as opposed to manufactured attractions or features like old forts and structures is referred to as ecotourism. This nature tourism promotes conservation and supports sustainable development. Environmentally responsible travel and visitation to relatively undisturbed natural areas, in order to enjoy, study and appreciate nature and any accompanying cultural features that promote conservation, have a negative visitation impact and provide for substantial beneficial active socioeconomic involvement of local populations. Under the right circumstances, ecotourism has proven to be one of the most effective means to finance biodiversity conservation. In most rich biodiversity areas, actual revenue flows for ecotourism are better than non-timber forest products and biopharmacy, and comparable only to agroforestry. Because the dominating land use in protected areas and buffer zones is agriculture and forestry, ecotourism is an opportunity for the creation of additional income to farmers / foresters and to generate financial means for the management of protected areas, especially where governmental park management agencies have little resources. 1. 2 Agrotourism and Agro-ecotourism : The symbiotic relationship between tourism and agriculture that can be found in agrotourism (i. e. holidays on farmland) is a key element of an environmentally and socially responsible tourism in rural areas. Rural hospitality offers new employment and income generating opportunities for rural populations, including agrotourism as expression and cultural exchange of agricultural practices, artistic heritage and craftsmanship and culinary traditions. Agrotourism may take several forms: holiday farms, farmhouse bed-and-breakfast, farm camping, mountain resorts, equestrian centres and other forms of rural accommodations. Such facilities are an innovative payment system for environmental services generated on and around agricultural lands While ecotourism is nature-based and agrotourism is farm-based, agro-ecotourism is a combination of both. The rural landscape, usually a combination of wild and agro-ecosystems, is the most important resource for tourism development. It is obvious that a diversified agricultural landscape, with semi-natural habitats, has a greater aesthetic and recreational potential over uniform, degraded and/or polluted agricultural areas. In Europe, agri-environmental policies often promoted organic agricultural activities as a most effective means for landscape conservation: for example, the European Union Life Environment project run by the French Federation of Parks and Reserves adopted extensive animal husbandry to prevent the negative impacts of unmanaged forests on some botanical meadow species and to promote a landscape quality attractive to tourists. Examples from the Alpine Region showed that agriculture (e. g. in Carinthia, Austria) maintained an ecological value much more attractive to tourists than areas where agriculture activities were extremely reduced. Tropical countries that harbour extraordinary biodiversity have an untapped potential for generating tourism business around biodiversity-rich farms. For example, shade cacao and coffee farms have a higher biodiversity than forest habitats: families could receive money for visitors access to their land for bird-watching or could be actively involved in the agro-ecotour. Agro-ecotourism in certain locations provides a strong economic incentive to small farmers to commit to biodiversity-friendly agriculture management. 2. Components of the project: PROPOSED AGRI TOURISM ACTIVITIES. Over night Stay: – Lodging and Camping †¢Bed and Breakfast only with organic foods. †¢Herbal Tea and other Herbal Drinks, such as Centella / Ranawara/ Rose /Beli etc. †¢Camp sites. †¢Stay in Log Cabins. †¢Rental Cabins for day trip/picnics . †¢Wedding, Reception & Honeymoons. Off the farm †¢Farmers Markets. †¢Road side produce stands. †¢Udawalawe / Kataragama / Hill Country. †¢Tea Gardens & Factories †¢Cinnamon Gardens †¢Historical sites †¢Samanalawewa reservoir / Dam. †¢Landslides Recreation activities and events †¢Organic Vegetable Cultivations. †¢Picturesque jungles/ savanna lands. Fishing †¢Identification of flora / fauna. †¢Tea tasting. †¢Sludge holding ponds. †¢Natural stones houses. †¢Hiking. †¢Rock climbing. †¢Bird watching. †¢Meditation. Other planting activities: †¢Medicinal Garden †¢Botanical Garden †¢Road side planting †¢Kumbuk †¢Aricanuts †¢Jak †¢Palm. †¢Aloe Vera. Community service projects Some component of the project income could be spent on the community service projects. †¢Schools †¢Playground †¢Community center †¢Water supply for local community †¢Electricity for local community †¢Any other long felt needs as identified by the local community 3. Methodology: A survey was conducted in the proposed land between 28th December 2006 and 15th January 2007 in order to evaluate the potential of the proposed land for ecotourism. A team of specialists in the fields of forestry, flora, fauna and geology participated in the survey. 4. Findings of the study 4. 1 Location and access: The proposed land can be accessed from Balangoda via Kaltota, Meddabedda and from Beragala junction via Tiriwanagama. The proposed land is located in the Badulla districts. 4. 2 Climate and soil: The proposed land falls in the mid country intermediate zone of Sri Lanka, more specifically its within the IM2b agro-ecological region. The 75% annual rainfall expectancy of the area is over 1600 mm (Agro-ecological map of Sri Lanka, 2003). The elevation is approximately 200-300m above mean sea level. The rainfall distribution of the area is such that mid January to February and June to Mid September is dry, while other months of the year are wet. The study area has a very steep, hilly and rolling terrain. Table 1. Dry / wet months Dadayampola. MonthMAMJJASONDJF Wet / dry monthsWWW DDDD/WWWWW/DD Cropping season**********– The soils of the study area is consists of Reddish Brown Latosolic, Immature Brown Loam, Red Yellow Podzolics and Low Humic Gley in the low lying areas. The physical characteristics of these soils are moderate to deep, well drained and relatively less susceptible for soil erosion. 4. 3 Land Use: Land use in the proposed land is shown in the Table 1. This shows that most of the land is covered with natural vegetation. This natural vegetation, uneven topography and natural streams that flowing through and bordering the land have given rise to diverse range of habitats and eco-units. These landscape characters have made this proposed land having so much of biodiversity and visual amenity. If developed properly this land could be made into a paradise for eco-tourists. The wealth of biodiversity recorded in different land use is discussed in a different section. Table 1. Land use in the proposed land in the Dadayampola. Vegetation typeExtent (acres) Riparian vegetation 43 Dense / primary forest305 Secondary forest 80 Savanna forest195 Rice fields 05 Total628 acres PART I. EVALUATION OF FLORAL BIODIVERSITY A detailed survey was conducted to evaluate the plant diversity in the land. The plant diversity in the different vegetation types were recorded. The details are discussed in the following section. The composition of both woody and herbaceous plants were recorded during the survey. The common name, botanical name, family to which species belong, horizontal strata that species was recorded, growth form, conservation status and their dominance in the plant community was recorded. The summary Table shown below indicates that there is a high plant diversity in the proposed land. It also consist of reasonable number of endemic species. Summary: Plant diversity in the proposed land. Vegetation TypeTrees, shrubs and lianasGrasses and herbs SpeciesFamiliesEndemicSpeciesFamiliesEndemic Primary forest 502605— Secondary forest4322012812- Savanna1410000403- Rice fields0706002913- Riparian462505— 1. PRIMARY FOREST: PRIMARY FOREST -Trees, Shrubs and Woody lianas FamilyScientific NameVernacular NameGrowth FormConservation StatusSpecies StrataCanopy Strata AnacardiaceaeSemicarpus obscuraBadullaTreeEndemicCDSub Canopy AnacardiaceaeNothopegia beddomeiBalaTreeNativeCD/GVCanopy/Sub Canopy ApocynaceaeAlstonia scholarisRuk-aththanaTreeNativeDCanopy ApocynaceaePagiantha dichotomaDivi kaduruTreeNativeCDSub Canopy ArecaceaeCalamus sppWe welWoody ClimberNative BignoniaceaeStereospermum colais (S. ersonatum)Dunu madalaTreeNativeDCanopy ClusiaceaeGarcinia morellaGorakaTreeNativeCDSub Canopy CombretaceaeTerminalia belliricaBuluTreeNativeCDCanopy EuphorbiaceaeMacaranga peltaaKendaTreeNativeCDSub Canopy EuphorbiaceaeMallotus philippensisGulu kendaTreeNativeCDSub Canopy EuphorbiaceaePhyllanthus polyphyllusKuratiyaSmall TreeNativeCD/GVSub Canopy/Understory EuphorbiaceaeMisch odon zeylanicusThammanaTreeNativeCD/GVSub Canopy/Understory EuphorbiaceaeDimarphocalyx glabellusWelivennaSmall TreeNativeCDSub Canopy/Understory EuphorbiaceaeDrypetes sepiariaWeeraTreeNativeD/CDCanopy FabaceaeAlbizzia odoratissimaHuri MaraTreeNativeDCanopy FabaceaeCentrosema pubescensCentroLianaNative FabaceaeCassia siameaWaTreeNativeDCanopy FabaceaeEntada pusaethaPus welWoody LianaNative FlacortarceaeFlacourtia sppUguressaTreeNativeCDSub Canopy HernandiaceaeGyrocarpus americanusHama-gasTreeNativeDCanopy HippocrateaceaeSalacia reticulataHimbutuWoody ClimberNativeGVGround Vegetation LauraceaeNeolitsea cassiaKudu-daulaTreeNativeCD/GVSub Canopy/Understory LauraceaeLitsea glutinosaBomeeTreeNativeCDSub Canopy MalpighiaceaeHiptage bengalensisPuwak-gediya-welWoody LianaNative MeliaceaeWalsura trifoliolata (W. piscida)Kiri-konTreeNativeCDSub Canopy MeliaceaeCipadessa baccifera HalbabiyaWoody ShrubNativeGVGround Vegetation MoraceaeAntiaris toxicariaRiti GasTreeNativeDCanopy MoraceaeFicus microcarpaPanu-nugaTreeNativeDCanopy MoraceaeFicus tinctoriaWal-ahetuTreeNativeDCanopy MoraceaeStreblus asperGeta NithulTreeNativeCDSub Canopy/Understory MyristicaceaeHorsfieldia iryaghedhiRuk TreeEndemicCDSub Canopy MyristicaceaeMyristicadactyloidesMalabadaTreeEndemicCDCanopy OchnaceaeOchna lanceolataBo keraSmall TreeNativeCD/GVUnderstory PiperaceaePiper sylvestreWal-gammirisClipersEndemic RhamnaceaeZiziphus oenopliaHeena-eraminiyaWoody LianaNative RubiaceaeMussaenda frondosaMussandaWoody ShrubNativeCDSub Canopy RubiaceaeAdina cordifoliaKolonTreeNativeDSub Canopy RutaceaeAcronychia pedunculataUn kendaSmall TreeNativeCDSub Canopy RutaceaeChloroxylon swieteniaBuruthaTreeNativeDCanopy RutaceaeNaringi crenulataWal BeliTreeNativeCDUnderstory RutaceaeGlycosmis mauritianaBol panaSmall TreeNativeGVUnderstory SapindaceaeAllophylus cobbeKobbeSmall TreeNativeCDSub Canopy/Understory SapindaceaeGlenniea unijugaWal moraTreeEndemicCDSub Canopy/Understory SapindaceaeSchleichera oleosaKonTreeNativeDCanopy SterculiaceaePterospermum suberifoliumWelangTreeNativeD/CD/GVCanopy/Sub Canopy/Understory SterculiaceaeSterculia foetidaThelambuTreeNativeDCanopy TiliaceaeGrewia oriantalisWel KeliaWoody ClimberNativeCDUnderstory UlmaceaeCeltis cinnamomiaGurendaTreeNativeCD/GVSub Canopy/Understory VerbenaceaeVitex altissimaMillaTreeNativeDCanopy/Sub Canopy VerbenaceaePremna tomentosaSeruTreeNativeCDSub Canopy Species Strata: D-Dominant, CD-Co-dominant, GV-Ground vegetation 2. SECONDARY FOREST- ABANDONED SUGAR CANE AND HOMEGARDENS SECONDARY FOREST – Trees, Shrubs and Woody lianas FamilyScientific NameVernacular NameGrowth FormConservation StatusSpecies StrataCanopy Strata AnacardiaceaeMangifera indicaAmbaTreeIntroduced/CultivatedDSub Canopy AnacardiaceaeNothopegia beddomeiBalaTreeNativeCDSub Canopy ApocynaceaePagiantha dichotomaDivi kaduruTreeNativeCDSub Canopy CombretaceaeTerminalia bellericaBuluTreeNativeCDSub Canopy EuphorbiaceaeBridelia retusaKatakelaTreeNativeCDSub Canopy EuphorbiaceaeJatropha curcasWeta endaruTreeIntroduced/CultivatedCDSub Canopy EuphorbiaceaeMacaranga peltataKendaTreeNativeDCanopy EuphorbiaceaeMallotus philippensisGulu petta,HampirillaTreeNativeDSub Canopy EuphorbiaceaePhyllanthus polyphyllusKuratiyaSmall TreeNativeCDSub Canopy FabaceaeCassia fistulaEhelaTreeNativeCDSub Canopy FabaceaeCassia spectabilisKaha konaTreeIntroducedCDSub Canopy FabaceaeBauhinia racemosaMilaTreeNativeCDCanopy FabaceaeGliricidia sepiumWeta-maraTreeIntroduced/CultivatedDCanopy FabaceaeTamarindus indicaSiyabalaTreeIntroduced/CultivatedDCanopy FlacortarceaeFlacourtia sppUguressaTreeNativeCDSub Canopy FlacourtiaceaeHydnocarpus venenataMakuluTreeEndemicDCanopy LauraceaeCinnamomum sppKuruduSmall TreeNativeCDUnderstory LauraceaeNeolitsea cassiaKudu-daulaTreeNativeCDCanopy/Sub canopy LauraceaeLitsia glutinosaBo-meeTreeNativeCDSub Canopy MagnoliaceaeMichelia champacaSapuTreeIntroduced/CultivatedCDSub Canopy MalpighiaceaeHiptage bengalensisPuwak-gediya-welWoody LianaNativeSub Canopy MeliaceaeCipadessa bacciferaHal BabiyaSmall TreeNativeCDSub Canopy MoraceaeArtocarpus heterophyllusKosTreeIntroduced/CultivatedDCanopy MoraceaeStreblus asperGeta NithulTreeNativeCDSub Canopy MyrtaceaePsidium guajavaPeraSmall TreeIntroduced/CultivatedCDSub Canopy PiperaceaePiper nigrumGammirisClipersCultivated PuniccaceaePunica granatumDelumWoody ShrubIntroduced/CultivatedCDSub Canopy RhamnaceaeZiziphus oenopliaHeena-eraminiyaWoody LianaNative RubiaceaeMussaenda frondosaMussandaWoody ShrubNativeCDSub Canopy RubiaceaePavetta indicaPawattaWoody ShrubNativeCDSub Canopy RutaceaeAcronychia pedunculataUn kendaSmall TreeNativeCDSub Canopy RutaceaeGlycosmis mauritianaBol panaSmall TreeNativeGVUnderstory RutaceaeCitrus sppDodanSmall TreeIntroduced/CultivatedCDSub Canopy SapindaceaeAllophylus cobbeKobbeSmall TreeNativeCDSub Canopy SterculiaceaePterospermum suberifoliumWelangTreeNativeCD/GVUnderstory SterculiaceaeHelicteres isoraLihiniyaTreeNativeCD/GVSub Canopy TiliaceaeGrewea damineDamaniTreeNativeCDSub Canopy TiliaceaeMicrocos paniculataKohukirillaTreeNativeDCanopy TiliaceaeBerrya cordifoliaHul milla TreeNativeDCanopy UlmaceaeTrema orientalisGedumbaTreeNativeDCanopy VerbenaceaeClerodendrum infortunatumPinnaWoody ShrubNativeCDUnderstory VerbenaceaeVitex altissimaMillaTreeNativeDCanopy VerbenaceaeGm elina asiaticaKethi dmataWoody ShrubNativeCDSub Canopy Species Strata: D-Dominant, CD-Co-dominant, GV-Ground vegetation SECONDARY FOREST – Grasses and herbs FamilyScientific NameVernacular NameGrowth Form AcanthaceaeJusticia betonica Sudu purukHerb AmaranthaceaeAchyranthes asperaGas Karal HebaHerb AsteraceaeSynedrella nodifloraHulan thalaHerb AsteraceaeAgeratum conyzoidesHulan thalaHerb AsteraceaeVernonia cinereaMonara kudumbiyaHerb AsteraceaeMikania cordataGahala welLiana AsteraceaeEupatorium odoratumPodisinhomaranShrub ColchicaceaeGloriosa superbaNiyagalaLiana CommelinaceaeCommelina diffusaGira-palaGrass CommelinaceaeCommelina bengalensisDiya meneriGrass CommelinaceaeCynotis cristataBolvilaGrass EuphorbiaceaePhyllanthus amarusPitawakkaHerb EuphorbiaceaeEuphorbia hirtaBu-dada-kiriyaHerb FabaceaeDesmodium triflorumHeen udupiyaliHerb FabaceaeMimosa pudicaNidikumbaHerb FabaceaeClitoria ternatiaKata roduLiana MalvaceaeSida acutaGas-bevilaHerb MalvaceaeSida veronicifoliaBevilaHerb MalvaceaeUrena lobataPatta apelaHerb MalvaceaeHibiscus furcatusNapiriththaClimber MenispermaceaeCyclea burmanniiKasipiththanLiana PoaceaeDigitaria sppGrass PoaceaeCyrtococcum trigonumGrass PoaceaePanicum maximumGinea grassGrass PoaceaeBrachiaria sppGrass TiliaceaeTrumfetta pentandraEpalaHerb VerbenaceaeStachytarpheta urticaefoliaBalu NagutaHerb VerbenaceaeLantana camaraGandapanaWoody Shrub 3. SAVANNA FOREST Savanna Forests: Trees, Shrubs and Woody lianas FamilyScientific NameVernacular NameGrowth FormConservation StatusSpecies StrataCanopy Strata CombretaceaeAnogeissus latifollusDawuTreeNativeDCanopy CombretaceaeTerminalia belliricaBuluTreeNativeDCanopy CombretaceaeTerminalia chebulaAraluTreeNativeDCanopy EuphobiaceaePhyllanthus emblicaNelliTreeNativeCDSub Canopy FabaceaePterocarpus indicusWal GammaluTreeNativeDCanopy FabaceaeBauhinia racemosaMyilaTreeNativeCDSub Canopy LaecythidacaeaeCareya arboreaKahataTreeNativeCDSub Canopy LauraceaeNeolitsea cassiaKudu-daulaTreeNativeGVUnderstory LythraceaeWoodfordia fruticosaMaliththaWoody ShrubNativeGVUnderstory RhamnaceaeZizyphus mauritianaDembaraWoody ClimberNative RhamnaceaeZiziphus oenopliaHeena-eraminiyaWoody ClimberNative RubiaceaeCanthium coromandelicumKaraShrubNativeCDSub Canopy RutaceaeChloroxylon swieteniaBuruthaTreeNativeGVUnderstory TiliaceaeGrewia damaniDamaniTreeNativeCDSub Canopy Species Strata: D-Dominant, CD-Co-dominant, GV-Ground vegetation Savanna Forests: Grass and Herbs FamilyScientific NameVernacular NameGrowth Form PoaceaeCymbopogon nardusPagiri ManaGrass AsteraceaeEupatorium odoratumPodisinhomaranShrub AsteraceaeElephantopus scaberAth adiHerb LabiataeLeucas zeylanicaThumbaHerb 4. ABANDONED PADDY FIELD Abandoned Paddy Field: Trees, Shrubs and Woody lianas FamilyScientific NameVernacular NameGrowth FormConservation StatusSpecies StrataCanopy Strata FabaceaeGliricidia sepiumWeta-maraTreeIntroduced/CultivatedDCanopy FabaceaeCassia fistulaEhelaTreeNativeCDSub Canopy LaecythidacaeaeCareya arboreaKahataTreeNativeCDSub Canopy MeliaceaeCipadessa baccifera HalbabiyaWoody ShrubNativeGVGround Vegetation RhamnaceaeZiziphus oenopliaHeena-eraminiyaWoody LianaNative SterculiaceaeHelicteres isoraLihiniyaTreeNativeCD/GVSub Canopy VerbenaceaeVitex negundoNikaWoody ShrubNativeCDSub Canopy Species Strata: D-Dominant, CD-Co-dominant, GV-Ground vegetation Abandoned Paddy Field: Grass and Herbs FamilyScientific NameVernacular NameGrowth Form AcanthaceaeJustica betonica Sudu purukHerb AmaranthaceaeAchyranthes asperaGas Karal HebaHerb AsteraceaeSynedrella nodifoliaHulan thalaHerb AsteraceaeAgeratum conyzoidesHulan thalaHerb AsteraceaeVernonia cinereaMonara kudumbiyaHerb AsteraceaeMikania cordataGahala welLiana AsteraceaeEupatorium oderatumPodisinhomaranShrub CommelinaceaeCynotis sppGrass CyperaceaeCyperus sppGrass CyperaceaeFimbristylis sppGrass EuphorbiaceaePhyllanthus amarusPitawakkaHerb EuphorbiaceaeEuphorbia hirtaBu-dada-kiriyaHerb FabaceaeDesmodium triflorumHeen udupiyaliHerb FabaceaeMimosa pudicaHerb FabaceaeClitoria ternatiaKata roduLiana LamiaceaeLeucas zeylanicaThumbaHerb MalvaceaeSida veronicifoliaBevilaHerb MalvaceaeSida acutaGas BevilaHerb MalvaceaeUrena lobataPatta apelaHerb MenispermaceaeCyclea peltataKasipiththanLiana PoaceaeImperata cylindricaIllukGrass PoaceaeDigitaria sppGrass PoaceaeCyrtococcum trigonumGrass PoaceaePanicum maximumAth-mana'Ginea grassGrass PoaceaeBrachiaria sppGrass PoaceaeEragrostis tenellaGrass TiliaceaeTrumfetta pentandraEpalaHerb VerbenaceaeLantana camaraGadapanaWoody Shrub VerbenaceaeStachytarpheta jamaicensisBalu NagutaShrub 5. RIPARIAN FOREST Riparian Forest -Trees, Shrubs and Woody lianas FamilyScientific NameVerniculer NameLife FormConservation StatusSpecies StrataCanopy Strata AnacardiaceaeMangifera indicaAmbaTreeNativeCDSub Canopy AnacardiaceaeSemicarpus obscuraBadullaTreeEndemicCDSub Canopy AnacardiaceaeNothopegia beddomeiBalaTreeNativeCDSub Canopy ApocynaceaePagiantha dichotomaDivi kaduruTreeNativeCDSub Canopy ClusiaceaeGarcinia morellaGorakaTreeNativeDCanopy ClusiaceaeGarcinia spicataEla-gokatu/GonapanaTreeNativeDCanopy CombretaceaeTerminalia arjunaKubukTreeNativeDCanopy DilleniaceaeDillenia indicaDiya-paraTreeNativeCDUnderstory DilleniaceaeDillenia retusaGoda-paraTreeNativeCDUnderstory EuphorbiaceaeMacaranga peltataaKendaTreeNativeCDSub Canopy EuphorbiaceaeMallotus philippensisHampirillaTreeNativeCDSub Canopy EuphorbiaceaePhyllanthus myrtifolius Ganga-werellaShrubEndemicGVUnderstory EuphorbiaceaeDimorphocalyx glabellusWelivennaSmall TreeNativeCDSub Canopy FabaceaeAcacia caesiaHinguru welWoody LianaNative FabaceaePongamia pinnataMagul KarandaTreeNativeDCanopy FabaceaeCentrosema pubescensCentroLianaNative FabaceaeDelbergia pseudo-sissooBababara welWoody LianaNative FabaceaeDerris scandensKala welWoody LianaNative FlacourtiaceaeHydnocarpus veneataMakuluTreeEndemicDCanopy HippocrateaceaeSalacia reticulataHimbutuWoody ClimberNativeGVUnderstory LauraceaeNeolitsea cassiaKudu-daulaTreeNativeCD/GVSub Canopy/Understory MalpighiaceaeHiptage bengalensisPuwak-gediya-welWoody LianaNative MelastomataceaeMemecylon angustifoliumKora kahaWoody ShrubNativeCD/GVUnderstory MeliaceaeWalsura trifoliolataKiri-koneTreeNativeCDSub Canopy MoraceaeFicus hispidaKotadimbulaTreeNativeGVUnderstory MoraceaeFicus microcarpaPanu-nugaTreeNativeDCanopy MoraceaeFicus tinctoriaWal-ahetuTreeNativeDCanopy MoraceaeAntiaris toxicariaRiti GasTreeNativeDCanopy MoraceaeStreblus asperGeta NithulTreeNativeCDSub Canopy MyrtaceaeSyzygium operculatumBata-dambaTreeNativeCDSub Canopy PandanaceaePandanus zeylanicusWeta-keyyaShrubNativeGVUnderstory PiperaceaePiper sylvestreWal-gammirisClipersEndemic RhamnaceaeZiziphus lucidaEraminiaWoody LianaEndemic RhamnaceaeZiziphus oenopliaHeena-eraminiyaWoody LianaNative RubiaceaeMussaenda frondosaMussandaWoody ShrubNativeCDSub Canopy RubiaceaeIxora coccineaRathmalWoody ShrubNativeGVUnderstory RubiaceaeMitragyna parvifoliaHalambaTreeNativeCDSub Canopy RubiaceaeNauclea orientalisBuk meeTreeNativeCDSub Canopy RutaceaeAtalantia ceylanicaYakinaranWoody ShrubNativeGVUnderstory RutaceaeMurraya paniculataAtteriyaWoody ShrubNativeGVUnderstory SapindaceaeAllophylus cobbeKobbeSmall TreeNativeCDSub Canopy SapindaceaeSchleichera oleosaKonTreeNativeCDCanopy SapotaceaeMadhuca longifoliaMeeTreeNativeDCanopy SterculiaceaePterospermum suberifoliumWelanTreeNativeCO/GVSub Canopy/Understory VerbenaceaeClerodendrum infortunatumGas-pinnaWoody ShrubNativeGVUnderstory VerbenaceaeVitex altissimaMillaTreeNativeDCanopy Note: The canopy and species stratas were added according to observations. It indicates only its present canopy & species stratas during the observation period not the original stratas Species Strata: D-Dominant, CD-Co-dominant, GV-Ground vegetation PART II. EVALUATION OF FAUNAL BIODIVERSITY A detailed survey was conducted to evaluate the animal diversity in the land. The animal diversity in the different vegetation types were recorded. The details are discussed in the following section. The composition of butterfly, birds, amphibians, reptiles. Fish and mammals were recorded during the survey. The common name, zoological name, family to which species belong and conservation status was recorded. The summary Table shown below indicates that there is a high animal diversity in the proposed land. It also consist of reasonable number of endemic/threatened species. Summary: Animal species recorded from the proposed land. Vegetation typeButterflyFishAmphibianReptileBirdsMammals Species38O405234819 Family080304082612 Conservation status010000040405 Butterfly species. FamilySPECIESCOMMON NAMEConservation StatusNatural ForestRiverrine forestSavana forestStream fauna PapilionidaeTroides darsiusCommon BirdwingE,TR1100 Pachliopta hectorCrimson Rose1110 Pachiopta aristolochiaeCommon Rose1110 Papilio crinoBanded Peacock1100 Papilio demoleusLime Butterfly0110 Papilio polymnestorBlue Mormon1100 Papilio polytesCommon Mormon0100 Graphium dosonCommon Jay1100 Graphium agamemnonTailed Jay0010 PiearidaeLeptosia ninaPsyche0010 Delias eucharisJezebel0010 Belenois aurotaPioneer0010 Appias albinaCommon Albatross0110 Appias paulinaLesser Albatross1110 Catpsilia pomonaLemon Eigrant0110 Eurema brigittaSmall Grass Yellow0110 Eurema hecabeCommon Grass Yellow0110 DanaidaeIdea similisBlue Glassy Tiger0110 Parantica agleaGlassy Tiger0110 Danaus ChrysisppusPlain Tiger0110 Danaus GenutiaCommon Tiger0110 Euploea coreCommon Crow1110 NymphalidaeJunonia iphitaChocolate Soldier1110 Hypolimnas bolinaCommon Egg fly1100 Neptis hylasCommon Sailor1110 Cethosia nietneriCeylon lace Wing0010 Polyura athamasNawab0100 Charaxes solonBlack Rajah0100 AcraeidaeCirrochroa thais Yeoman0100 SatyridaeAcraea violaeTawny Costar0110 Melanitis ledaCommon Evening Brown1100 Orsotriaena medusNigger Brown0110 Nissanga patniaGlad eye Bush brown0110 LycaenidaeYpthima ceylonicaWhite Four-ring0110 Talicada nyseusRed pierrot0100 Prosotas noraCommon lineblue0010 Zizeeria karsandraDark Grass blue0100 HesperiidaeSuastus gremiusIndian Paim Bob0100 Fish species. FamilySPECIESCOMMON NAMEConservation StatusNatural ForestRiverrine forestSavana forestStream fauna CyprinidaePuntius bimaculatus0001 Rasbora Sp. 0001 SiluridaeWallago attu0001 ChannidaeChanna grachua0001 Amphibian species. FamilySPECIESCOMMON NAMEConservationNatural ForestRiverrine forestSavana forestStream faunaRemarks BufonidaeBufo melonostictusCommon House Toad1110Adult, Juvenile MicrohylidaeMicrohyla ornataOrnate narrow mouth frog0001 RanidaeEuphlyctis cyanophlyctisSkipper Frog0001 Limnonectes limnocharisCommon Faddy Field frog0001 RhacophoridaePolypedates maculatuesCommon Tree frog1000 Reptile species. FamilySPECIESCOMMON NAMEConservation statusNatural ForestRiverrine forestSavana forestStream faunaRemarks AgamidaeCalotes calotesGreen Garden Lizard1000 Calotes versicolourHome-garden Lizards1010 Otocryptis wiegmanniSri Lanka Kangaroo LizardE,TR1100 GekkonidaeCnemaspis scalpensisRocky Day-geckoE1110 Gehyra mutilata Common House gecko0010 Hemidactylus leschenaultiiBark gecko1000 ScincidaeLankascincus sp. Lanka skinkE,TR1000 Mabuya maculariaSpotted skink0110 VaranidaeVaranus bengalensisLand Monitor0010 Varanus salvatorWater monitor0100 BoidaePhython molurusIndian Python1010 ColubridaeAhaetulla nasutaGreen vine snake1100 Dendrelaphis tristisCommon bronze back1100 Elaphe helenaTrinket snake1000 Ptyas mucosusCommon Rat Snake0010 Atretium schistosumOlive keelback watersnake0001 Boiga forsteniForsten's cat snake0010 Macropisthodon plumbicolorGreen keelback0010 Family:ElapidaeNaja najaIndian Cobra0010 Bungarus caeruleusCommon karait0010 Family:ViperidaeHypnale hypnaleHump nosed Viper1100 Trimeresurus trigonocephalusGreen Pit ViperE,TR1100 Vipera ruselliRussells Viper1110 Bird species. FamilySPECIESCOMMON NAMEConservation statusNatural ForestRiverrine forestSavana forestStream fauna PhasianidaeGallus lafayettiiSri lanka jungle fowlE1110 PicidaeDinopium benghalense psarodesRed-backed woodpecker1110 MegalaimidaeMagalaima zelanicaBrown-headed barbet1110 Megalaima haelamimaCoppersmith barbet1110 BucerotidaeOcyceros gingalensisSri lanka gray hornbillE,TR1010 HalcyonidaeHalcyon smyrnensisWhite-breasted kingfisher0100 AlcedinidaeAlcedo atthisCommon Kingfisher0100 MeropidaeMerops leschenaultiChest-headed bee-eater0010 CuculidaeHierococcyx variusCommon hawk Cuckoo1010 Eudynamys scolopaceaAsian Koel1100 CentropodidaeCentropus sinensisGreater coucal1010 PsittacidaePsittacula krameriRose-ringed parakeet1110 Loriculus beryllinusSri lanka hanging parrotE,TR1110 HemiprocnidaeHemiprocne longipennisCrested treeswift1110 StrigidaeKetupa zeylonensisBrown fish owl0100 ColumbidaeStreptopelia chinensisSpotted dove0010 Chalcophaps indicaEmerald dove1100 Treron pompadoraPompadour Green-pigeon0100 CharadriidaeVanellus indicusRed-wattled Lapwing0010 AccipitridaeSpilornis cheela Crested serpent eagale0010 Accipter badiusShikra0110 Haliaeetus leucogasterWhite-bellied Sea-eagle0100 PhalacrocoracidaePhalacrocorax fuscicollisIndian Cormorant0101 CiconiidaeCiconia episcopusWoolly-necked Stork0100 LaniidaeLanius cristatusBrown Shrike0010 CorvidaeOriolus xanthornusBlack-hooded oriole1100 Dicrurus caerulescensWhite-bellied drongo1110 Corvus macrorhynchosLarge-billed crow0100 MuscicapidaeTerpsiphone paradisiAsian paradise-flycatcher1100 Rhipidura aureolaWhite-browed fantail flycatcher1000 Copsychus malabaricusWhite-rumped shama1100 Copsychus saularisOriental magpie robin0010 Saxicoloides fulicataBlack-backed robin0110 SturnidaeAcridotheres tristisCommon myna0010 PycnonotidaePycnonotus melanicterusBlack-crested Bulbul1100 Pycnonotus caferRed-vented bulbul1110 Iole indicaYellow-browed Bulbul1100 CisticolidaePrinia socialisAshy prinia0010 Prinia inornataPlain priniya0010 SylviidaeOrthotomus sutoriusCommon Tailorbird1110 PellorneumfuscocapillumBrown-capped babblerE,TR1100 Rhopocichla atricepsDark-fronted babbler1100 Turdoides affinisCommon babbler1110 NectariniidaeDicaem agileThick-billed flowerpecker1110 Netarinia zelonicaPurple-ramped sunbird1100 Netarinia loteniaLong-billed sunbird0100 Netarinia asiaticaPurple sunbird1100 PasseridaeLonchura striataWhite-ramped munia1000 Lonchura punctulataScaly-breasted munia0010 Mammal species. FamilySPECIESCOMMON NAMEConservation statusNatural ForestRiverrine forestSavana forestStream faunaRemarks CercopithecidaeMacaca sinica Toque Monkey1110 Trachypithecus vetulusPurple-faced leaf monkeyE,TR1100 ManidaeManis crassicaidataIndian Pangolin 110Feeding signs PteropodidaePteropus giganteusFlying Fox0100 ScuridaeRatufa macroura Ceylon Giant Squirrel1100 Funambulus palmarumCeylon Palm Squirrel1100 Hystericidae Hystrix indicaIndian Porcupine1010Indirect observation ViverridaeParadoxurus hermaphroditusCommon Indian Palm-Cat1100 Herpestes fuscus Ceylon Brown Mongoose1010 Herpestes smithi Ceylon Ruddy Mongoose0010 FelidaePanthera pardusLeopardTR1110 Felis viverrinaIndian Fishing CatTR1111 Felis rubiginosaCeylon Rusty-Spotted CatTR1110 ElephantidaeElephas maximusElephantTR1110 Suidae Sus scrofa Indian Wild Pig1110Feeding signs TragulidaeTragulus meminnaIndian Mouse 1110 Cervidae Cervus unicolorSambur1110Feeding signs Muntiacus muntjak Barking Deer1110Indirect observation LeporidaeLepus nigricollisBlack-naped hare1110Indirect observation Key- E-Endemic species; TR-Threatened Faunal Diversity: In addition to observations of the study team following faunal species were identified based on the discussions with villagers. Table: Fish Species FamilySPECIESCOMMON NAMEConservationNatural ForestRiverrine forestSavana forestStream fauna Remarks Status AnguillidaeAnguilla bicolourLevel finned-eel 0000Impromation Puntius dorsalisLong-snouted Barb 0001Impromation Tor khudreeMahseer 0001Impromation CobitidaeLepidocephalichthys thermalisCommon Loach 0001Impromation GobiidaeAwaous melanocephalusScribbled Goby 0001Impromation Table: Amphibian species FamilySPECIESCOMMON NAMEConservation StatusNatural ForestRiverrine forestSavana forestStream fauna Remarks Microhylidae Ramanella veriegataSpadefoot Toad 1000Impromation RanidaeHoplobatrachus crassusJerdon's Bullfrog 010 Impromation Rana temporalisBronzed Frog 110 Table: Reptile species FamilyCOMMON NAMEConservation StatusNatural ForestRiparian forestSavanna forestStream faunaRemarks Colubridae Brown vine snake 1110Villages Importations Boulenger. s bronze back 1000Villages Importations Gamma cat snake 1010Villages Importations PART III: VALUING THE TIMBER RESOURCES: Monetary value of the standing timber volume of the proposed land was estimated. Total height (m) and Diameter at Breast Height (DBH in cm) of trees were was measured to estimate the standing tree volume. 1000m2 plots were used measure the trees in each vegetation type. The summary of the calculations are shown below: Summary: Value of standing timber (at 6the currant market rates) Vegetation typeTimber value per acreNo of AcresTotal value of trees (Rs. mil) Primary forest6. 34 mil3051933. 70 Secondary forest3. 146 mil80251. 68 Savanna0. 338 mil19565. 91 Riparian0. 588 mil4325. 28 Kumbuk trees in the riparian39. 18 mil (198 trees)-39. 18 Grand total2315. 75 1. PRIMARY FOREST Composition: Primary forest (10x100m) FamilyNameCommon NameD. B. H. (cm)Height (m)No. of Trees AnacardiaceaeSemicarpus obscuraBadulla35,43,45,518,10,11,134 AnacardiaceaeNothopegia beddomeiBala30,33,38,46,487,8,10,12,125 ApocynaceaeAlstonia scholarisRuk-aththana32-5612-188 BignoniaceaeStereospermum personatumDunu madala36-6310-166 ClusiaceaeGarcinia morellaGoraka23,37,449,11,143 CombretaceaeTerminalia belliricaBulu57,72,85,8715,18,25,264 EuphorbiaceaeMacaranga peltaaKenda36,3910,122 EuphorbiaceaeMallotus philippensisGulu kenda26,37,39,418,9,11,124 EuphorbiaceaeMischodon zeylanicusThammana33,387,92 EuphorbiaceaeDrypetes sepiariaWeera42,53,5711,13,153 FabaceaeAlbizzia odoratissimaHuri Mara36,42,46,558,9,10,134 FabaceaeCassia siameaWa31,35,36,45,4711,13,13,15,154 HernandiaceaeGyrocarpus americanusHama-gas52,55,61,739,11,12,145 LauraceaeNeolitsea cassiaKudu-daula33,3712,132 MeliaceaeWalsura piscidaKiri-kon36,38,46,508,8,12,144 MoraceaeAntiaris toxicariaRiti Gas48,52,63,68,7115-275 RubiaceaeAdina cordifoliaKolon31-7411-1812 RutaceaeChloroxylon swieteniaBurutha37. 42,45,48,6110-225 VerbenaceaeVitex altissimaMilla53-8515-239 UlmaceaeCeltis cinnamomiaGurenda54,6810,172 SterculiaceaeSterculia foetidaThelambu37-5610-147 VerbenaceaePremna tomentosaSeru26,29,305,7,7,3 SapindaceaeSchleichera oleosaKon42-7813-267 SterculiaceaePterospermum suberifoliumWelang22-565-259 2. SECONDARY FOREST Secondary forest: Composition: 10x100m plot FamilyNameCommon NameD. B. H. (cm)Height (m)No. of Trees AnacardiaceaeMangifera indicaAmba30-5010-255 AnacardiaceaeNothopegia beddomeiBala18-5010-282 CombretaceaeTerminalia bellericaBulu38-8518366 EuphorbiaceaeBridelia retusaKetakela20-558-207 FabaceaeTamarindus indicaSiyambala30-7512-223 FabaceaeCassis spectabilisKahakona22-408-156 FlacourtiaceaeHydnocarpus venenataMakulu30-8016-323 LauraceaeNeolitsea cassiaDaul-kurundu20-6512-258 MagnoliaceaeMichelia champacaSapu23-7510-253 MoraceaeArtocarpus heterophyllusKos26-9015-302 SterculiaceaePterospermum suberifoliumWelan25-7812-323 TiliaceaeGrewia damineDamaniya18-5710-225 TiliaceaeBerrya cordifoliaHalmilla16-4910-254 VerbenaceaeVitex altissimaMilla21-5112-284 FabaceaeCassia fistulaEhela22-488-145 EuphorbiaceaeMalotus philippensisHampirilla,Gulukenda31-548-163 3. SAVANNA FOREST Savanna: Composition: 10x100m plot Common NameNo of trees under different D. B. H. (cm) classesTotal ; 5 cm5 cm – 15 cm15 cm -30 cm30 cm – 50 cm Dawu38111032 Myila22 Kahata11 Wal Gammalu235 Bulu123 Aralu11 Debara2215 Total410191649 4. RIPARIAN FOREST Riparian Forest (Section A): Composition: 10x100m plot FamilyNameCommon NameD. B. H. (cm)Height (m)No. of Trees AnacardiaceaeMangifera indicaAmba30,35,637,9,153 SapindaceaeSchleichera oleosaKon34-5613-215 AnacardiaceaeMangifera zeylanicaEtamba39-9515-286 SapotaceaeMadhuka longifoliaMee41-9015-3210 ClusiaceaeGarcinias pp. Gonapana38-5611,14,153 ApocynaceaeAlstonia scholarisRuk attana33,54,5914,17,193 HernandiaceaeGyrocarpus americanusHama-gas37,44,48,5313,14,16,174 SterculiaceaeSterculia foetidaThelmbu43,4718,182 FabaceaeHamboltia laurifoliaGalkaranda31131 AnacardiaceaeSemecarpus obscuraBadulla34,28,399,11,133 EbenaceaeDiospyros quercitaKalumediriya36121 TiliaceaeBerrya cordifoliaHalmilla23,349,112 MeliaceaeWalsura trifoliolata( W. piscidia)Kirikoon28,36,36,329,10,10,104 ArecaaeaeCaryota urensKithul4191 DipterocarpaceaeHopea cordifoliaUva-Mandora47-7320-355 SapindaceaeSapindus trifoliusKahapenala2981 EuphorbiaceaeBridelia retusaKetakela32,369,102 Riparian Forest (Section B): Composition: 10x100m plot FamilyNameCommon NameD,B,H. (cm)Height (m)No. of Trees FlacourtiaceaeHydnocarpus veneataMakulu60,30,3520,8,123 SterculiaceaePterospermum suberifoliumWelan35,5014,122 VerbenaceaeVitex altissimaMilla30,70,60,7010,18,15,184 EuphorbiaceaePhyllanthus indicusKaraw40,4510,92 FabaceaePongamia pinnataMagul Karanda30101 SapotaceaeMadhuka longifoliaMee45,35,40,7015,12,12,184 AnacardiaceaeNethopegia beddomeiBala40,309,122 MoraceaeArtocarpus heterophyllusKos50121 EbenaceaeDiospyros malabaricaThimbiri30,4015,182 MyristicaceaeMyristica dactyloidesMalaboda50211 SapindaceaeDymorcarpus longanaMora60151 DipterocarpaceaeHopea cordifoliaUva-Mandora80,7521,182 FabaceaeEntada pusaethaPus wel30100 ;1 Kumbuk (Terminalia arjuna) trees in the river bank. No of Kumbuk (Terminalia arjuna) trees under different D. B. H. cm) classes Area30- 60 cm60- 75 cm75 – 100 cm 100 -130 cm 130 -160 cm160 – 200 cm200 cm;Total Area ‘A'1111516132058 Area ‘ B ‘121113854154 Area ‘ C ‘12741030036 Area ‘ D ‘98181220150 Sub total442 750462362 Grand total198 No of Kumbuk (Terminalia arjuna) trees under different height (m) classes Area (as marked on the map);5m5-10m10-15m15-20m20-25m25-30m30m;Sub total Area ‘A'071717134058 Area ‘ B ‘03292812054 Area ‘ C ‘0346176036 Area ‘ D ‘02312293150 Sub total015264487251 Grand total198 Part IV. Medicinal plants: Medicinal plants recorded from the Dadayampola land (71 species) is shown in the following Table: Medicinal plants recorded from the Dadayampola land. Botanic nameFamilyCommon Name 1Acacia caesiaFabaceaeHinguru wel Achyranthes asperaAmaranthaceaeGas Karal Heba 3Aconitum spp. AraceceAthudian 4Acronychia pedunculataRutaceaeUn kenda 5Adina cordifoliaRubiaceaeKolon 6Ageratum conyzoidesAsteraceaeHulan thala 7Allophylus cobbeSapindaceaeKobbe 8Alstonia scholarisApocynaceaeRuk-aththana 9Atalantia ceylanicaRutaceaeYakinaran 10Bauhinia racemosaFabaceaeMyila 11Bridelia retusaEuphorbiaceaeKetakela 12Careya arboreaLaecythidacaeaeKahata 13 Cassia fistulaFabaceaeEhela 14Cipadessa baccifera MeliaceaeHalbabiya 15Clerodendrum infortunatumVerbenaceaeGas-pinna 16Clitoria ternatiaFabaceaeKata rodu 17Cyclea peltataMenispermaceaeKasipiththan 18Delbergia pseudo-sissooFabaceaeBababara wel 19Derris scandensFabaceaeKala wel 0Desmodium triflorumFabaceaeHeen udupiyali 21Dillenia indicaDilleniaceaeDiya-para 22Dillenia retusaDilleniaceaeGoda-para 23Elephantopus scaberAsteraceaeAth adi 24Entada pusaethaFabaceaePus wel 25Euphorbia hirtaEuphorbiaceaeBu-dada-kiriya 26Ficus hispidaMoraceaeKotadimbula 27Garcinia morellaClusiaceaeGoraka 28Garcinia spicataClusiaceaeEla-gokatu/Gonapana 29Grewia oriantalisTiliaceaeWel Kelia 30Helicteres isoraSterculiaceaeLihiniya 31Horsfieldia iryaghedhiMyristicaceaeRuk 32Ixora coccineaRubiaceaeRathmal 33Justicia betonica AcanthaceaeSudu puruk 34Leucas zeylanicaLabiataeThumba 35Litsea glutinosaLauraceaeBomee 36Madhuca longifoliaSapotaceaeMee 37Mangifera zeylanicaAnacardiaceaeEtamba 8Memecylon angustifoliumMelas tomataceaeKora kaha 39Mikania cordataAsteraceaeGahala wel 40Mimosa pudicaFabaceae 41Mitragyna parvifoliaRubiaceaeHalamba 42Murraya paniculataRutaceaeAtteriya 43Mussaenda frondosaRubiaceaeMussanda 44MyristicadactyloidesMyristicaceaeMalabada 45Nauclea orientalisRubiaceaeBuk mee 46Neolitsea cassiaLauraceaeKudu-daula 47Ochna lanceolataOchnaceaeBo kera 48Pagiantha dichotomaApocynaceaeDivi kaduru 49Pandanus zeylanicusPandanaceaeWeta-keyya 50Phyllanthus amarusEuphorbiaceaePitawakka 51Phyllanthus emblicaEuphobiaceaeNelli 52Phyllanthus myrtifolius EuphorbiaceaeGanga-werella 53Pongamia pinnataFabaceaeMagul Karanda 54Pterocarpus indicusFabaceaeWal Gammalu 5Salacia reticulataHippocrateaceaeHimbutu 56Sapindus trifoliusSapindaceaeKahapenala 57Sida acutaMalvaceaeGas Bevila 58Sida veronicifoliaMalvaceaeBevila 59Sterculia foetidaSterculiaceaeThelambu 60Streblus asperMoraceaeGeta Nithul 61Tamarindus indicaFabaceaeSiyambala 62Terminalia arjunaCombretaceaeKubuk 63Terminalia belliricaCombretaceaeBulu 64 Terminalia chebulaCombretaceaeAralu 65Urena lobataMalvaceaePatta apela 66Vernonia cinereaAsteraceaeMonara kudumbiya 67Vitex negundoVerbenaceaeNika 68Walsura trifoliolata (W. piscida)MeliaceaeKiri-kon 69Woodfordia fruticosaLythraceaeMaliththa 70Ziziphus oenopliaRhamnaceaeHeena-eraminiya 71Zizyphus mauritianaRhamnaceaeDembara GEOLOGICAL REPORT OF THE LAND OF PROPOSED ECHO -TOURISM SITE AT DADAYAMPOLA, THIRIWANA KANDA, BERAGALA Introduction The proposed site situated at Dadayampola village, bound to the left bank of Kalkanna Oya, and just above the Weli Oya Annicut. The site area is accessible from Balangoda via Kaltota, Medabedda and from Beragala junction via Thiriwanagama (Map 1-Location Map). Geological background of the site Geologically, this area belongs to Highland Complex and most high grade metamorphic rocks can be identified in and around the proposed project area. The rock types commonly found belongs to highland complex are, Garnet Sillimanite Gneiss, Quartzite, Marble, Calc gneiss, Charnockite etc. (Figure 2-Geology map). Apart from those highland complex rocks, there are some rocks which are belongs to Wanni complex, such as Pink granitoid gneiss, Pegmatitic granitoid gneiss and Hornblende Biotite gneiss. The area around proposed land is rich with very complex geological structures, among those, local thrusts, Synforms, antiforms, shear zones and lineaments are remarkable. As this area lies to the 2nd Peniplan (Witanage,1972) Northern direction to the study area, high cliffs and escarpments can be observed, which exists between 3rd and 2nd peniplan. Displacement of rock strata along faults, highly crushed (Mylonite) newly formed week rock layers, fault gouge and mobilized marble beds represent neo-tectonic movements of the area. As a result of this complex geological situation, gems and other precise mineral deposits can be expected in the surrounding area. But still those are not well identified and there are some deposits already known, i. e. Corundum, Tufa, Calcite, Feldspar (Fig. 2) Figure 1: Complex geological structures represent neo-tectonic activities of the area, foreign (dark) fragment embedded in local host rock Figure 2: Abandoned gem pit. That represent near by villages have discovered the availability of precise minerals in the area This complex geological setting is represented by the extremely complex rock strata orientations in the area. Dipping and strike of rock beds greatly vary in the vicinity. Within the proposed site area, impure and pure quartzites, Marble, Charnockitic gneiss, and Pink Granitoid gneiss rock beds are identifiable. Those rocks in the site are trending N70? W with the dipping vertically. One prominent joint system was observed as N10? E with vertical dipping. Stream network of the area is purely controlled by the geological structures. Figure 3: Highly jointed, vertical dipping Mable rock in the Kalkan Oya bed. Figure 4: Stream network of the area is completely controlled by the geological structures. Figure 5: The area is rich with geological structures and geomorphological features. The Ubmagala rock, from the proposed site Apart from geology, geomorphology is important for the effect of natural hazards in the area. Although the area is situated under the 3rd peniplane, there was no observations of previous occurrence of landslide activities. The area is covered with residual soil derived from parent rocks except closer to the stream. A strip of river bank (not always) is alluvial deposit, which was transported from the river. Therefore availability of precise gem minerals is high in this area. But this was not studied well yet. Distribution of slope is presented in the Map 3 (Slope map), and that clearly shows majority of slopes in proposed project area is less than 30 degree. This is very favorable for hazard free environment. Discussion / conclusion In the point of geological view, this area is a paradise for earth scientists. Undiscovered geological, mineralogical and structural geological features may give an advantage for a echo-tourism project with hazard free environment. Observed features related to neo-tectonic movements may need further study by earth scientists. According to the literature, concept of well un-proved symotogenic up-warping (Vithanage,1972) and availability of high precise gem minerals in the area can be explored with this proposed project. M. I. D. H. Wijewickrama, B. Sc(hons)-geology, P. G. Dip-Eng. Geology, M. Sc. -GIS and Remote Sensing Consultant Geologist

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Hilton Hotels - Conrad Hilton Lab Report Example | Topics and Well Written Essays - 1500 words

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Student Life Essay Example for Free

Student Life Essay Every morning I wake up and gaze out my dormitory window at a gorgeous campus with modern buildings surrounded by clean fields of clean-cut grass. The only thing that might appear odd to any average SU student about this sight is that this beautiful looking campus was not their own. As I explore the surrounding campus near my dorm, Sadler Hall, there are several observations made which helped to determine the areas of trivial conflict and areas which seem to reflect social norms. One major observation made in this activity was the small community known as ESF (College of Environmental Science and Forestry). Several subtle and some obvious observations were looked at to determine how this area fit in with our community. There are several vital facts one should know about SUNY ESF. The college is located directly behind the Carrier Dome and is a separate school from Syracuse University. My dorm, Sadler Hall, is one of the few buildings which surround ESF near the edge of campus. In order to drive into ESF, or even Sadler Hall, there is a security shack where you must first check in with a guard. The ESF campus is strikingly different from the SU campus in that the majority of the buildings are very modern and the community as a whole is much smaller. The campus houses no dormitories or eating quarters, so all ESF students share these facilities with SU students. While doing further research I also found that most of the other recreational services are shared with SU students. One of the major preconceptions of ESF students is that they are all tie-die wearing, tree hugging, pot-smoking hippies. When first realizing that ESF existed, I found myself picking out in my head the ESF students from the SU students. The student diversity at ESF is in fact immense for having such a small community of students. Matt Renkas, my RA and an ESF student, informed me of what it is like being an ESF student and living on SU campus. ESF and SU both offer a choice for freshman to have Learning Communities. These are organized groups living together in the same dorm that share similar majors. Learning Communities for ESF are fairly small and only exist on the eighth floor of Sadler, and on the third floor of Day. It is an interesting idea that while at the same time that SU is trying to stray from having students rooming with similar character, those ESF and SU students in learning communities are being isolated from the rest of the school. The major question that arose from my observations was that if ESF and SU students are living and eating in the same quarters, why should they have a social advantage over others? I came to the conclusion that SU and ESF students therefore see each other as a separate community and social group. There are several other observations and facts that support this idea of separation between SU and ESF students. At the 2004 Freshman Convocation, a clear separation allowed first year students to identify who was SU and who was ESF. On the top pear of the stands, one could see a small group of students all wearing tie-die shirts. During the middle of the chancellors speech she made a reference to the ESF students and they all cheered with excitement. At that point I realized what a small population of freshman there are in ESF, and also how separated they seemed from the SU students. With such a small community of students, it made sense that they had so much pride and excitement to be freshman. Not only is ESF one of the hardest SUNYs in New York to get into, but the ESF students also graduate together in the same ceremony as the SU students. Once again this creates a separation between two social groups that are supposed to be one community. In addition, a way that SU students themselves exclude ESF student is in Greek Life. Only 4% of ESF students belong to a sorority or fraternity. This percentage is extremely low even if the community is not very large. Ultimately, this problem spawns from the fact that these two groups are so far apart in social habits. Although ESF shares several facilities with SU campus, the ESF campus appears to first year students, like myself, as an area designated for ESF students only. These boundaries that exist in our community are designated for the people for whom they were built. This idea goes hand in hand with what Sibley states,  What I hope to do is to clarify some of the spatial and social boundary processes which separate some groups and individuals from society and render deviant those who are different. As a freshman in Sadler Hall, I sometimes wonder if there will ever be a time when I need to use the ESF campus? Although it is an understanding that ESF provides a wonderful amount of resource for SU students, at appearance it seems almost like an annex. Its separated by stone walls labeled SUNY ESF, and a glance at the architecture reveals a distinct separation from the still diverse SU campus. Students even possess different ID cards that are green that distinguish them as ESF and not SU. After analyzing the ESF campus, I decided to take a closer look at the social life of ESF students on my floor. I decided that I was going to find out who on my floor was an SU students and who was an ESF student. This means I was going to have to go beyond fieldwork, and start talking to all the people on my floor. It really never occurred to me that anybody on my floor was in ESF, but I had some idea about who may or may not be. After talking to Matt, my Resident Advisor from ESF, I was informed that there were people on my floor in ESF, but I was not told who they were. I know almost all the people on my floor, except for a few, and I decided I was going to find out the ones in ESF. As I closely observed the hallways, I began to notice several promotional signs from the ESF Office of Student Activities. I never really took time to read them or even notice they existed. One of my floor mates named Kathryn, who I had recently made friends with, was my first guess for someone who was in ESF. She was a stereotypical hippie and she boasted about it all the time. When I asked her what school she was in, I was surprised to find she was a student at SU. All of my stereotypical preconceptions failed my attempt to guess the ESF students and made my realize how much I really dont know about the people around me. I came away from this exercise realizing that there really wasnt a stereotypical ESF students and that people with different lifestyles and backgrounds can be found everywhere, even at SU. The point of this essay is not to try and change the relationship between the SU and ESF campus. Like Luthra states on page two of his essay, all I am trying to do is to recognize and distinguish what the differences are but not change them. By identifying these differences, the purpose is to essentially provide an alternative reading of the ESF and SU campus. From much observational analysis, I think it is safe to say that the ESF campus, set apart and isolated from that of the SU campus, can be classified as a place of social isolation. Other forms of exclusion are made through programs such as the Learning Communities which maybe need to become larger in order to function accordingly. In conclusion, there were several observations made which helped to determine the areas of trivial conflict and areas that seemed to reflect social norms. These areas of conflict in the end became question for what society or community accepted. If there is any more to learn about the separated and shared areas of the two campus, it is that in order to create a more diverse and equal society, there can be no separate boundaries that restrict access for either party. These prohibitions discussed are maintained in practice by the community and society which continue to clearly separate a person from a certain place.

A Study of Change Management in Coca Cola

A Study of Change Management in Coca Cola Introduction According to a Greek philosopher Heraclitus there is nothing permanent than change. He believed that change is the core of universe. This quote describes the importance of managing change in human as well as organizational life. A structured approach to transfer organization, its people and processes from current state to a desired future state is called change management. This process gives employees the ability to accept changes in the existing environment of the business. Change can be of different type for example, change in technology, operations or strategies etc. company needs to implement individual strategies to cope with each type of change. Organizations need to change and adopt dynamic survival strategies to stay alive in uncertain political, social and economic environment (Hiatt and Creasy, 2003). All environmental factors present in the nature experience change on continuous basis. Human nature resists change, so managing that resistance requires well planned change management strategies. This report is aimed at describing the importance of change management for organization its motives and objectives, change management processes, how company can involve all the stakeholders for successful implantation of change management and the strategies that an organization can adopt to implement the successful change. Reasons for adopting change Organizations need change for the following reasons: To respond to the rapidly changing environment To improve the overall performance of the company To rapidly respond to the customers demands To improve the effectiveness and efficiency To increase the employee performance To create the best practices inside the organization and setting standards for the industry To improve profitability and return on overall investment Change management is needed for organizational survival. So the company should adopt to change management techniques in order to maintain its worth in the industry. Importance of change management In a study 327 project managers had responded to the question that if you had a chance to do it again, what would you do differently? Most of them responded that we will implement an effective change management program planned way before starting the project. This study highlights the importance of change management in an organizational perspective. Change management moderates the risks that can cause failure (Jeff and Creasey, 2003). The change management process Change management is being studied by the philosophers, researchers and business experts for many years. A number of change management theories, approaches and philosophies are developed by psychologists and management professionals to implement successful change in the organization (Paton and MacCalman, 2008). There are three phases of change management i.e. preparing for change, managing change and reinforcing change. Preparation for change phase includes assessment of change capabilities and capacity and developing a strategy that fit to those capabilities. Second phase i.e. managing change phase includes processes like planning and implementation of strategies made in the first phase. Last phase which is the reinforcement of change includes the processes like collection and analyzing of feedback data, finding out gaps and coping with determined degree of resistance from inside and outside the organization and taking corrective actions to successfully conclude the change managemen t process (change management learning center, 1996-2011). Change managementA case of Coca Cola Corporation Coca Cola is a retailer, marketer and manufacturer of non-alcoholic drinks and is known worldwide for it coca cola beverage. In addition to its coca cola brand, Coca Cola Company offers 500 beverages and non beverages brands in about two hundred countries. The company was founded by Asa Candler in year 1892. Its headquarter is located in Atlanta, Georgia of United States of America. The company had total net income of approximately 11.8 billion US dollars in year 2010 with total number of employees 139,600 worldwide. Companys brand i.e. Coca Cola stands number one in the list of most well known brands of the world (Coca Cola company, 2006-2011). Coca Cola is a type of company that requires making changes in its products and business strategies according to the consumer expectations and external environment. Here in this study we would quote different examples from coca cola corporations history and will examine that what were the triggering events for opting the change and what strategies the company developed and implemented in order to successfully going through the transitioning process. Coca Cola Corporation is among one of the oldest corporations of the world. It has gone through many internal and external changes since it has been in existence. The company has used techniques of change management in order to survive from the consequences of those events. The company has faced a lot of external changes, for example in world war II, the company was able to manage its existing position at that time and also entered in many new markets and discovered new niches. The company established 64 plants across the world to supply drinks to the troops (Coca Cola company, 2006-2011). The company also provided free drinks to soldiers which were the part of its strategy to become a patriotic symbol for the people of the country. Also it boosted the sales, so the company achieved two objectives by carefully planning to respond to that external environmental change. The plants developed by the company in war era helped its expansion after the war. Barton et al (2002) reported that Coca Cola Corporation adopted acquisition strategy in time of Asian financial crisis. The company acquired bottling, coffee and tea shop businesses in Korea and Malaysia. Beverage is a type of industry where tastes and preferences of the consumers change on continuous basis. Coca Cola Company also responded to such consumer changing behaviors in effective way by developing new products like Diet Coke and Coca Cola Zero. The company also committed a marketing blender when a rival company launched a black beverage with comparatively sweet and smooth taste. The product was named as new Coke. But the sales gradually went down and company faced severe consumer critics and protests. The company managed this situation very commendably by restoring the old formula and naming the bottle as diet coke (Kotler and Armstrong, 2010). As people are becoming more health conscious and willing to invest on health based products, coca cola is developing juices and vari ous energy drinks as well. This shows the companys strategy to responding varying consumer tastes and expectations and changing itself according to it. The coco cola company used theory of organization change presented by Kotler (1996) which elaborated the procedure to manage change on the people dimension of the organization. The well known CEO of coca cola Corporation Mr. Gouizetta who remained CEO of the company for seventeen years determined and solved the problem in manufacturing of drinks. He was the key man in revising coca colas operations and tailoring strategies that helped the company standing high among its competitors. He achieved objectives of the firm by planning and leading the tasks by himself and provided an inspirational leadership to the employees. He was the one who appointed talented human resource like Ivester who took great part in covering the weaknesses and exploiting the opportunities for the company (The Coca-Cola company case. n.d.). In addition to making operational and strategic changes, the company also changed its advertising strategy by targeting various groups of consumers like American consumers. African consumers, Middle and far eastern consumers and European consumers. The company altered the packaging of its coca cola brand and developed more product lines and broadened them globally (The Coca-Cola company case. n.d.). The present condition of coca cola company worldwide is very good. The company is selling its beverages throughout the world successfully. But in some countries, coca cola stores are not as according to the companys main marketing, inventory and efficiency theme. The company is planning to align its performance standards according to its own corporate culture and strategies with the help of a comprehensive change management plan. These changes will be implemented within the business operations and management of the company. CHANGE MANAGEMENT AT COCA COLA Employee engagement The recent change management at coca cola is directed towards the intrinsic values and motivations of the employees and can be referred to as employee engagement. The change management process, together with internal branding programs is expected to bring about ideal behaviors in employees, which would align the operations of coca cola worldwide, and bring about efficiency throughout coca cola across all its business segments. Coca cola hopes to bring about a thoroughly integrated system of communications, and focus on creating brand relationships with their employees. This would enhance the operations of Coca cola, as an integrated approach would mean all employees believe in engaging fully in the values, and this would become an inherent part of the employees at a personal level. Coca-cola is actively seeking to incorporate the change into its company if the recent conference on internal branding and and employee engagement held in February,2011 by Robin Gee, Head of Employee Engagement for Coca-Cola Refreshments (CCR) is any indication. Robin Gee is responsible for building capability in engagement, maintaining engagement momentum and ensuring that engagement is integrated into CCRs people practices (Samdahl,2011). For this purpose, employee engagement surveys are conducted twice every year for all the coca cola associates, which serve to highlight the areas where action is required, and further actions and implementations can henceforth be executed. Coca-cola believes that their business results hinge on the dedication of their employees to operational excellence. The company truly recognizes the importance of the people to the business, and knows that to continue to bring about tremendous results it is bringing in, employees throughout the world should believe in the values intrinsically, and therefore the employee engagement is being focused on all the countries the company serves to align thoroughly integrate and align the company so that operational efficiency can be achieved. Importance of change to coca cola Employee engagement is very significant to all segments of operations at coca-cola and has translated into performance in areas where employee engagement is higher. For coca-cola, an engaged workforce means: A more committed workforce Employee performance aligned with organizational objectives Employees have a clear idea of what is expected of them and what are the deliverables Customer experience focus an inherent part of employees values, who strives to provide a better experience to the customers. Customer focus was identified as a central tenant of the multi-year engagement strategy to be implemented in 2011( Gee,2011) When employees are aligned with company goals, they themselves adopt a proactive approach towards issues such as waste elimination Employees awareness gives them a voice which helps to influence legislations at local levels An integrated system of communication is very helpful in the volatile and dynamic markets of today, where conditions change very often and the company has to be responsive at all times Therefore, for all the business segment of coca-cola wherever they are located across the world, the change towards employee engagement is justified if they have to reap the fruits gained by an effective system of integration. Ensuring the Involvement of Required Stakeholders Coca Cola Company can use two change management tools to make sure that all people who are required to be the part of change management process. These tools are Force Field analysis and AKADAR model. Force field analysis is a technique developed by Kurt Lewin to scrutinize the forces that are causing an opposition to change process (Bass, 2009). By doing Force Field Analysis, Coca Cola Company will be able to inductpeople who are in need of appropriate training. Anothr useful tool is AKADAR model which stands for Awareness, Desire, Knowledge, Ability and Reinforcement. Through AKDAR model, firm creates awareness about the need of change, generate desire in the people to help in transitioning process, give knowledge to the people that how they can help the change process, develop an ability in the people to go through the change and provide them with continuous reinforcement to withstand the change (CMLR, 2011). Ensuring that change is successful Some considerations that will facilitate the change management process include: productive and consequential dialogues and talks with employee representatives Online and paper surveys from all the stakeholders involved in the change throughout the world, and with associates to gain an insight on their perceptions Effective communication at this stage for informing the stakeholders the reasons for change and the benefits it would bring Overcoming the inertia by taking all stakeholders in confidence. The surveys can serve as a pre requisite to gain an insight on the stakeholder perspective Details of the action planning process communicated to all those who would initiate the change Recommendations for Coca Cola Company In the volatile dynamics with which companies operate today, change in inevitable. Therefore, the focus should not be on avoiding change, rather bringing about a smooth transition towards the new change by communication about the change, and ensuring all parties of the change that it is for the best of all those involved. To successfully implement organizational change of any nature, a specific regards to organizational structure, design, culture, management and leadership is required to see whether the change would make a best fit with the organizational goals and objectives. First of all the company should ascertain the core problems exist in the company for the change management. The company may develop a change management program for responding to financially uncertain environment of the world. It can also develop change management programs for better operations and logistics. The company can introduce new procedures and technological systems to carry out operations. Programs can be introduced in forms changing companys mission and corporate culture enhancements. For all that, the most essential thing is to train upper management to provide them with specific skills necessary to effectively going through the transitioning process. Following is the brief expression of plans that the company can adopt. Systems thinking Systems thinking can be used to guide the successful change in the organization. The model is based on an integrative and interactive open system which consists of the variables, attributes, internal relations and environment. The system is based on characteristics like wholeness, interdependence, chain of influence, need for balance and adaptability etc in an open system where communication is seen as an integrated process that facilitates change within the organization. Several system characteristics are: wholeness and interdependence (the whole is more than the sum of all parts), correlations, perceiving causes, chain of influence, hierarchy, suprasystems and subsystems, self-regulation and control, goal-oriented, interchange with the environment, inputs/outputs, the need for balance/homeostasis, change and adaptability (morphogenesis) and equifinality: there are various ways to achieve goals. Different types of networks are: line, commune, hierarchy and dictator networks. Communication in this perspective can be seen as an integrated process not as an isolated event. Establishing new structure It is a well known fact that Coca Cola Corporation was a entrepreneurial venture started by one person who bought the formula from another firm and laid foundations of that beverages manufacturing firm. Current structure of the coca cola company is simple with minimal labor and management division. New system that can be adopted by the company may be the machine bureaucracy which Henry Mintzberg (1992) defined as an organization with clearly defined hierarchy, well defined area of operations, standard operating procedures, proper rules and regulations, well division of labor, formal relationships among the member of organization, centralized decision making, technical competence and standardization of work. Reducing employee defiance Opposition of change is a common human behavior. Particularly, in the workplace people resist the change in organizational culture, structure and policies. But in order to successfully and effectively implement the change management program, it is important for Coca Cola Company that it should develop strategies to reduce employee defiance to change.Kotter and Schlesinger (1979) explained six strategies which can be useful for coca cola Company in employee defiance management. First strategy is to involve the employee in change process and make them participate as far as they can. Second strategy is to communicate the change management programs to the people effectively as educate them about the benefits the programs would bring. This will make them comfortable in adopting the change. Third strategy is negotiation and agreement. The company should create a consensus on important change issues and with the agreement of all important stakeholders; it should launch the change management program. The resistance level will be zero on change programs that are being launched with the mutual agreement of all relevant stakeholders. Fourth strategy is that to support the employees who are due to some disability or emotional or psychological issue or some other threat unable to adapt to the change. If the company develops and proper channel to feel such people taken care of, they would adjust gradually to the change management program. In case of failure of above mentioned four strategies, company can manipulate the employees by calling union leader other relevant ones as fifth strategy. Sixth strategy is to force the employees with articulate or non-articulate methods but this is not a very good approach. Conclusion To conclude, it may be said that communication can be a key element to successful change management. Communicate the changes to the employees, tell them why the change was inevitable and how they will benefit from the change. The management should itself adopt a positive attitude towards the change so that employees can follow their lead and welcome the change. Coca-cola as a company has a heritage of embracing change rather than resist it and it should translate into their future endeavors towards change management to ensure that the organization is best poised to market and environmental conditions.