Thursday, October 10, 2019
Competitive Strategies Essay
Coca-Cola (Coke) and Pepsi-Cola (Pepsi) are two major cola companies competing for the number one spot in a substantial global cola market, and is known for the most notable ongoing battles between two major cola companies to date. Fortunately, for both companies, the cola beverage industry stretches to nearly every corner of the world. However, with such a vast market and immense revenue capabilities it is no wonder that the Coke versus Pepsi competition is still so intense (Coke vs. Pepsi, 2012). In the paragraphs to follow this paper will determine how Coke and Pepsiââ¬â¢s corporate cultures are different from each other, review three ways the Coke and Pepsi culture have benefited each other when competing, and consider how Pepsi and Coke could continue to thrive if its current corporate culture would have to change in the future. Coca-Cola has a passion for success. Leaders strive to build a better future, and have the reliability to be real, and accountable. In addition, leaders continue to seek, imagine, create, delight, and do what they do well by using principles that transform a desire into an accomplishment. There is no single formula needed to succeed, and Coke allows employees to explore his or her creative abilities, the freedom to research new ideas, and to have a setting which allows anyone to make his or her passion come to life (The Coca-Cola Company, 2009). Pepsi, on the other hand, likes to perform with a purpose, burn new trails, never settle to be second best, be bigger, better, and successful together. Pepsi is committed to giving consumers the taste he or she craves, and meet nutritional needs. By dreaming globally and acting locally Pepsi is consistently seeking to innovate and sustain the people, the planet, the communities and business they serve. Fortunately, new markets make way for new ventures, new ways to focus on health issues, cultural, and ecological encounters. Every day is a journey, and a chance to grow personally and professionally (PepsiCo, 2012). Although there are countless similarities between Pepsi and Coke the history behind these two rivals are far from being the same. For instance, in 1885, a pharmacist named John Stith Pemberton created Coke as a tonic. At the time, the key element being cocaine (thus the name ââ¬Å"cokeâ⬠) targeted the fact that it could essentially fight depression. However, because of the nature of the drug, users were becoming addicted to the drink. In 1904, Cocaine was eradicated in the United States by the Food and Drug Administration (FDA), which meant that this key ingredient would have to change. Still, Coke retained its name and continues to promote its beverage through aggressive advertising (Smith, 2012). Even though it came along fourteen years later (1898), pharmacist Caleb Bradham, intends for Pepsi to be Cokeââ¬â¢s main competitor. Like Coke, Pepsi also placed heavy emphasis on advertising, and continues to challenge its rival through advertising. Pepsi likes to use celebrities, presenting itself as a drink for sports fans, in addition to promoting an image of originality. Whereas Coke represents fun times only, Pepsi represents fun times, athletics, and custom made ideas (Smith, 2012). Regardless of what many may think, both cola drinks are similar in color, use the same amount of carbon dioxide, and even the taste is quite similar. However, both companies used different natural extracts from the coca nut in the past, now each rely on artificial flavors and man-made components (notably, Pendergrast 87). Nevertheless, both Pepsi and Coke are intended to serve as recreational drinks notably identified with some sort of entertainment, parties, fun, and yes, sex, but the biggest difference between these two colas is history, and efforts, which have defined each of these brands (Smith, 2012). Marketing and advertising are a vital part of the war between Pepsi and Coke. Both companies are smart enough to know that regardless of which beverage consumers choose to purchase may not always be based on taste preference. Although there are those who really do favor the taste of either cola, one has to wonder how the consumerââ¬â¢s emotional attachment comes in to play when making a choice. Both Pepsi and Coke spend a fair amount of money to sponsor music events, sporting events, TV shows, in addition to other high profile happenings. Each company realizes that this can play a huge role in product selection with members of these audiences. However, it is no accident that Pepsi and Coke sponsor highly emotional events such as the Super Bowl or American Idol because it creates an emotional connection to the product (Coke vs. Pepsi, 2012). To date, Pepsi and Coke have had a long sordid history of abundant marketing which, in the end, has produced loyal customers as well as brand equity all over the world. This in and of itself makes it nearly impossible for any new cola beverage to come close to this scale in the market place. Not to mention retailers receive a margin of 15 to 20 percent on the shelf space offered for these particular soft drinks, and since this will impact the bottom line competitors have a tough time convincing retailers to carry a new line of products. For new products to enter the market now could also lead to price wars which can affect the success or failure of a new comer to the soft drink industry (Vulpala, 2007). Nevertheless, Pepsi and Coke have benefited greatly from this ongoing competition. Although Coke has been around longer, and is the original cola soft drink, Pepsi has been able to build its business by imitating its formula. Imitation can be critical when it comes to creating a constant competitive advantage. However, if alternate resources provide a similar product at no additional cost, then substituting through duplicating leads to driven equality in the long run (Barney, 1995). Even so, Pepsi and Coke face unique challenges in addition to new opportunities with globalization, and it has not put a damper on the intense rivalry between the two. Although Coke did dominate the international market share in 1999, because Pepsi made its entrance into the market much later and Coke already had distribution and bottling networks set up in developed markets (Vulpala, 2007). Still, Pepsi has aggressively sought competition in economies where Coke is not as dominant, and due to lack of consolidation, international fountain and retail sales are somewhat weaker than that of the US markets. This, by the way, gives Pepsi, and Coke better pricing power, as well as influence over other similar products. Unfortunately, carbonated beverage consumption is much lower in international markets compared to US markets. However, since there are cultural differences in international markets, alternatives are available, but Pepsi and Coke will have to spend more on advertising dollars to convince consumers in these markets to embrace carbonated beverages (Vulpala, 2007). Regardless, Pepsi and Coke are able sustain profits because of the structure within the industry has been kept intact for several decades. Fortunately, there are no new threats on the horizon from new competition, and apparently no major changes are showing up on radar. Changes in technology will not play a major role for either company, and since both have been around long enough to gather brand parity, it can sustain and diversify their businesses for a very long time. However, globalization has opened up numerous opportunities for Pepsi and Coke, and although consumption is not as big in international markets as it is in US markets, there are still endless opportunities for growth (Vulpala, 2007). References Barney, J. B. (1995). Looking inside for Competitive Advantage. Academy of Management Executive, 9(4). Coke vs. Pepsi. (2012). Coke vs. Pepsi: Who Gets Your Vote? Retrieved from http://cokevspepsi. net/ PepsiCo. (2012). Performance with a Purpose. Why Work at PepsiCo? Retrieved from http://www. pepsico. com/Careers/Why-Work-at-PepsiCo/Culture. html The Coca-Cola Company. (2009). Our People, Culture, Vision and Values. Retrieved from http://www. europeancareers. coca-cola. com/en/home/our-company/our-people-culture-vision-values/ Smith, N. (2012). Coke versus Pepsi: Differences in Cultural History Rather than Taste. Retrieved from http://www. articlemyriad. com/coke-pepsi-differences-cultural-history-taste/ Vulpala, L. G. (2007). Cola Wars: Five Forces Analysis. Gouthamââ¬â¢s Thoughts. Retrieved from http://goutham. wordpress. com/2007/10/18/cola-wars-five-forces-analysis/
Enzyme Inhibition
Enzyme Inhibition Many drugs exert their action by inhibition of an enzyme activity in the body. If the activity of an enzyme is vital to the cell or organism, then inhibition may lead to death of the cell or organism. It is now possible to design new drugs which are enzyme inhibitors once a target enzyme has been identified. Types of Inhibitors A) Reversible Inhibitors:à The effect of the inhibitor is instantaneous, and it can be removed from the enzyme by dialysis so that the enzyme activity is returned to normal.Such inhibitors interact with the enzyme by weak non-covalent bonds to form an enzyme inhibitor complex. E + I ? EI B) Irreversible Inhibitors:à These inhibitors bind very tightly to the enzyme, sometimes by formation of covalent bonds to form an enzyme inhibitor compound rather than a loose complex. The effect is therefore progressive with time reaching a maximum when all of the enzyme has reacted. This is not easily reversed by simple physical treatments such as dial ysis. E + I > EI Reversible Inhibition of EnzymesThere are three types of reversible enzyme inhibition;à competitive, non-competitiveà (also called mixed)à and uncompetitive. Competitive- molecules which closely resemble the substrate in size, shape and charge distribution may also slip into the active site. This may result in reaction i. e. the second molecule is another substrate for the enzyme, or it may result in inhibition because the active site is blocked. The inhibitor has a separate equilibrium with the enzyme. The binding of substrate and inhibitor is mutually exclusive. E + S ? ES > E + P, E + I ?EI Each of these equilibria is characterised by a dissociation constant. The first by Km (the Michaelis constant) and the second by Ki which characterises the binding between enzyme and inhibitor. If sufficient [S] is present then eventually the inhibition by I will be overcome. This is the diagnostic test for this type of inhibition. Both I and S compete for the available enzyme. The activity of an enzyme is described by the following equation: (Michaelis- Menton equation) In the presence of aà competitive reversible inhibitor, this equation becomes;So theà Michaelis constantà (which is a reciprocal measure of affinity of E and S) is changed by the factor 1 + [I]/Ki where [I] is the inhibitor concentration andà Ki is the dissociation constant for the equilibrium between E and I. Most importantly,à Vmax is unchangedà ââ¬â this is diagnostic for this type of inhibition. Ki is best defined as the concentration of inhibitor required to slow the reaction to half the rate it shows in the absence of inhibitor. It is a reciprocal measure of the affinity of E and I. Lineweaver-Burk Plot for Competitive Reversible InhibitionTheà intercept on the y axis represents 1/Vmax. The slope is altered by the factor 1 + [I]/Ki, but theà easiest way to calculate Kià is from theà ratio of the intercepts on the x axis. Without inhibitor the intercept is -1//Km, with inhibitor it is -1/Km(1+[I]/Ki), so the ratio (bigger over smaller so it is greater than 1) is 1 + [I]/Ki. Easiest way to calculate Kià is from theà ratio of the intercepts on the x axis. Equation: Other Types of Reversible Inhibition Uncompetitive- This type of reversible inhibition is said to occur when the inhibitor binds with the enzyme-substrate complex rather than the enzyme.Substrate and inhibitor bind dependently. Noncompetitive (Mixed)- This type occurs when the inhibitor binds to both the enzyme and enzyme-substrate complex. Substrate and inhibitor bind independently. Irreversible Inhibition of Enzymes Reversibleà means that the timescale of the inhibition is similar to that of the enzyme action, usually measured over a few minutes. Irreversibleà means that the enzyme activity is inhibited for times significantly longer than the assay times for the enzyme. It does not necessarily mean that the inhibition will not reverse given sufficient time i. . hours, days or weeks. Some of the most interesting examples of enzyme inhibitors as drugs are those which fall between the two extremes and are sometimes defined as Quasi-Irreversible. These include tight-binding inhibitors, transition state analogues and slowly dissociating intermediates. Tight-Binding inhibitorsà andà Transition State Analoguesà form high affinity complexes with the enzyme and may have Ki values in the order of nanomolar (10-9à mol L-1). The value of Ki will be very important in describing the potency of this type of inhibitor.As a rough guide the inhibitor concentration causing 50% inhibition (I50) is used as a measure of Ki. Slowly Dissociating Intermediatesà react with the enzyme to form covalent intermediates which take time to dissociate from the enzyme. A Classification of Enzyme Inhibitors as Drugs For a compound to work as a drug in vivo it will ideally have TWO very important properties. These are; Potencyà To work in vivo as an enzyme inhibit or the inhibitor will need to be potent enough so that the dose required is in the order of milligrams to grams.Specificityà If a compound is a nonspecific enzyme inhibitor it is more likely to be toxic and exhibit serious side effects. It may be a poison. Simple Reversible- A simple reversible inhibitor binds to the enzyme and decreases the enzyme activity instantaneously and reverses within the time of the enzyme action. The inhibitor binds non-covalently (ionic interactions, hydrogen bonds, Van Der Waal's forces) to the enzyme and the strength of binding is of a similar order to the substrate i. e. Ki will be of similar size to Km. For very good reasons, the Km values for enzymes vary between about 10-2à mol L-1à to 10-6mol L-1.Unlikely to be potent enough to work in vivo where competition occurs in a dynamic metabolic situation. For a simple competitive inhibitor the inhibition will be self-limiting. If an enzyme is not rate limiting, it may be necessary to achieve ;90% in hibition before any increase in substrate concentration occurs. To do this the inhibitor concentration needs to be approximately 20 times the Ki value. Conformationally Restricted Competitive Inhibitors- It is possible that a reversible competitive inhibitor which is a conformationally restricted analogue of the substrate will have a much higher affinity for the enzyme han does the substrate and hence can be potent enough to work in vivo at reasonable concentrations. Such compounds may have Ki values in the region of 1 x 10-7à mol L-1 Quasi-Irreversible Tight Binding Inhibitors- This is an extension of the previous class i. e. competitive inhibitors which are conformationally restricted and/or have many non-covalent interactions leading to long lasting complexes. Therefore binding is very tight (Ki in order of 10-9à mol L-1à to 10-10à mol L-1) and these compounds are potent enough to act as drugs in vivo.Transition State Analogues- Theoretically, an analogue of a transition state (or reaction intermediate) for the enzyme catalysed reaction will bind much tighter than an analogue of the substrate. The outcome is a potent and potentially specific inhibitor. Theoretically, Ki values can be very low. In practice if Ki values in the region of Nano molar can be achieved, these are potent enough to work in vivo. As we shall see, there has been much work in this area on proteases including HIV protease and there are now a major class of drugs which has been developed on this principle.Slowly Dissociating Intermediates- Some enzymes form covalent intermediates as part of their mechanism e. g. acetylcholinesterase. It is possible for a compound to act as a pseudo-substrate and be converted into a long lasting intermediate. Such an inhibition is time dependent and in some cases is virtually irreversible. Sometimes the intermediate is hydrolysed in minutes or hours but this is still much longer than the normal enzyme mechanism when the intermediate would last only milliseconds. Examples include the anticholinesterases neostigmine and physostigmine (eserine) and penicillin.Irreversible Nonspecific: a. Heavy metal poisons e. g. cyanide, hydrogen sulphide, carbon monoxide- Some enzymes and other important proteins such as Haemoglobin and Cytochromes, require metals as cofactors. These metals are often transition metals such as Fe, Cu, Mn, Zn and ligands which are electron rich will form co-ordinate covalent bonds with these metals will inactivate these proteins. These bonds are strong and very often these ligands are toxic because of this irreversible inactivation.Cyanide reacts with cytochrome oxidase which is the terminal electron carrier in the electron transport chain by ligand formation with the Cu atom at the centre of its mechanism. Similarly, carbon monoxide complexes with the Fe atom in the haem cofactor of haemoglobin. b. Heavy metal ions e. g. mercury, lead etc. ââ¬â These are common irreversible inhibitors because of their abili ty to complex firmly with particular groups in enzymes. These effects can be reversed by treatment with chelating agents such as EDTA (ethylene di-amino tetra acetic acid). c. Thiol poisons e. . alkylating agents, Arsenic (III) Many enzymes contain thiol (-SH) groups in amino acid side chains ââ¬â cysteine, which are essential for catalytic activity. Any compound which reacts with these functional groups will poison the enzyme. E. g. Iodoacetamideà (alkylating agent) Arsenic- The most toxic form of Arsenic is As (III) as in arsenite AsO2. In this form, Arsenic reacts rapidly withà thiol groups, especially with dithiols such as lipoic acid which is an essential cofactor for some important enzymes such as pyruvate dehydrogenase and -ketoglutarate dehyrdrogenase.You should remember these enzymes as part of the link reaction and the citric acid cycle. When these enzymes are blocked, respiration stops. Arsenic derivatives have been prepared as very poisonous war gases e. g. Lewis ite. antidote calledà Dimercaprol (ââ¬ËBritish Anti-Lewisite')à was designed by incorporating two thiols for the poison to react with. The two thiol groups react with the arsenical war gas forming a stable compound and thus stopping it from blocking the thiol groups in lipoic acid. Dimercaprolà is used these days as an antidote to poisoning with heavy metals such as antimony, arsenic, mercury, bismuth, gold, thallium.It is also used in conjunction with pencillamine in the treatment of lead poisoning (see BNF). Specific Irreversible Inhibitors: Affinity Labels (Active site directed irreversible inhibitors)- An analogue of the substrate which binds to the active site of an enzyme, but which contains a chemically reactive group, has the potential to form covalent bonds with side chains at or near the active site. These inhibitors are irreversible and have been very useful in elucidating enzyme mechanisms but their reactive nature makes them likely to be toxic when used in vivo .Mechanism-based Inhibitors (ââ¬Ësuicide reagents') ââ¬â The principle of this sort of inhibition is that a pseudo substrate is accepted by the enzyme which then catalyses the production of its own inhibitor which reacts covalently in the active site. Such inhibitors should be specific as well as potent. Certain monoamine oxidase inhibitors have this mechanism, also the -lactamase inhibitors (e. g. clavulanate). The pyridoxal phosphate (vitamin B6) dependent enzymes have been a particular candidate for the development of this kind of inhibitor (e. g. difluoromethyldopa). Enzyme inhibitors:Edrophonium ââ¬â conformationally restricted competitive reversible, ACE inhibitors ââ¬â Tight binding, HIV protease inhibitors ââ¬â Transition state analogues, Neostigmine, Penicillin ââ¬â Slowly dissociating intermediates DFP ââ¬â Irreversible group specific reagent, Clavulanate ââ¬â mechanism-based irreversible inhibitor. Types of Enzyme Inhibitors Simple Reversibl e| Competitive (also uncompetitive, noncompetitive, mixed)| Simple substrate analogues Michaelis-Menten kinetics Ki in region of Km i. e. 10-2à ââ¬â 10-6à M| Restricted Conformation| Rigid shape similar to favoured substrate fit Ki less than Km| e. g. drophonium as inhibitor of acetylcholinesterase| Quasi-Irreversible| Tight Binding Ki can be in region of nanomolar| E. g. ACE inhibitors Captopril, enalapril etc. | | Transition State Analogues. Binding constant theoretically below nanomolar| Inhibitors of proteinases e. g. pepsin, renin, HIV proteinase| | Slowly Dissociating Intermediates ââ¬â time dependent kinetics| e. g. neostigmine, eserine as anticholinesterases Penicillin| Irreversible| Heavy metal poisons etc| Cyanide, Hydrogen Sulphide, Carbon Monoxide| | Group reagents| e. g. Arsenic (III), Iodoacetamide| | DFP action on esterases| | Affinity labels| TPCK on Chymotrypsin| | Mechanism Based (ââ¬Ësuicide inhibitors')| e. g. Clavulanate onlactamase| Enzyme Inhibi tors as Drugs ENZYME| INHIBITOR(S)| USES| Acetylcholinesterase| Edrophonium Neostigmine Eserine| Myasthenia Gravis Glaucoma Paralytic Ileus| Monoamine Oxidase| Tranylcypramine| Depression| Xanthine Oxidase| Allopurinol| Gout, adjunct to Cancer chemotherapy| Carbonic Anhydrase| Acetazolamide| Diuresis| Dihydrofolate Reductase| Methotrexate| Leukaemia|Transpeptidase| Penicillin| Antibacterial| Cyclo-oxygenase| Aspirin etc. Non-steroidal anti-inflammatory drugs| Analgesia Anti-inflammatory Anti-platelet| Angiotensin Converting Enzyme (ACE)| Captopril, enalapril, lisinopril etc. | Anti-hypertension| Thymidylate Synthetase| Fluorouracil| Cancer chemotherapy| Penicillinase (-lactamase)| Clavulanate etc| Anti-bacterial| HIV proteinase| Saquinovar etc| HIV treatment| Reverse Transcriptase| AZT| HIV treatment| HMG-CoA Reductase| Statins, pravastatin etc. | Coronary Heart Disease| Phospodiesterase V| Viagra| Erectile dysfunction|
Wednesday, October 9, 2019
Practical UNIX Security Assignment Example | Topics and Well Written Essays - 2500 words
Practical UNIX Security - Assignment Example However, these modules require frequent updates for virus definitions and new threats, which may affect the network anytime. Every now and then, new threats are designed and developed by hackers or cyber criminals. In spite of securing the networks and data centers, with the most updated and advanced security modules, there is still a probability of a new threat to intrude into the network. In addition, hackers and cyber criminals are exploring efficient codes day by day to improve the hacking software, in order to breach in to classified information, banks, online websites etc. As the threats and vulnerabilities are infinite, no one can memorize them in order to take a measured approach, the initial step is to identify the vulnerability type. An organization named as CVE (Common Vulnerabilities and Exposure) provides a database to search for a particular public known vulnerability. The sponsors for CVE are US-CERT and managed by MITRE Corporation. The goal is to provide common names for all publicly known security threats and exposures. In order to extract information from CVE, access of National Vulnerability Database is mandatory (NVD) (Cve. 2011). (CVE) The Standard A comprehensive definition is available on the CVE website, which states as ââ¬Å"Common Vulnerabilities and Exposures (CVEà ®) is a dictionary of common names (i.e., CVE Identifiers) for publicly known information security vulnerabilities, while its Common Configuration Enumeration (CCEâ⠢) provides identifiers for security configuration issues and exposures. CVEââ¬â¢s common identifiers make it easier to share data across separate network securityâ⬠. One more definition available in network dictionary states it as ââ¬Å"common vulnerabilities and exposure is an emerging refers industry standard for identifying and naming vulnerabilities and various other information security exposuresâ⬠(Common Vulnerabilities and Exposures. 2007). The primary objective of CVE is to provide a separate database accessible, in order to find out all the known threats and vulnerabilities currently, with the help of tools and services. What is CVE 3872 ? As CVE 3872 is a threat that operates on web technologies, before understanding CVE 3872, it is vital to focus on some of the web technologies that are associated with CVE 3872. Common Gateway Interface A newly developed website providing information must possess a database to store information, which is published on the website. In general, many people on the Internet will visit the website and access information, which is extracted from the database. This is where the importance of Common Gateway Interface (CGI) becomes useful. Dave Chaffy defines it as ââ¬Å"A method of processing information on a web server in response to a customerââ¬â¢s request. Typically, a user will fill in a Web-based form and a CGI script (application) will process the results. Active Server Pages (ASP) are an alternative to a CGI scriptâ⬠(Chaffey 2006). Moreover, if the users query the database of the website, the CGI script will transmit the queries to the database and retrieves results on the website. It has become a standard for synchronizing information servers from external web applications. CGI is eminent in the form of a plain HTML file which his static, while CGI operates in a real time environment to display dynamic contents on a website. An
Tuesday, October 8, 2019
Business Law, Sparkle Solutions, Dalton and Empire Finance Case Study
Business Law, Sparkle Solutions, Dalton and Empire Finance - Case Study Example Finally, the paper will also incorporate the amendments that are to be made in the Irish legal system pertaining to the bail system (Quinn 2009). It is imperative to understand the case before understanding the necessary bail system amendments as well as liability under which the defender is held. In this case, a contract the finance Empire Company sued a contract cleaning company, Sparkles Solutions because of Sparkle Solutions employee Dalton, who stole a large amount of money from Empire Finance office. Despite that Dalton has been caught by the police due to the criminal charges and has been suspended by the Sparkle Solutions, the Empire Company intends to sue them to recover their financial loss ofà â⠬25,000 because of the burglary (Ireland, Great Britain 2010). The finance company which is the Empire Company in this case can report their complaint against the Sparkle Solutions to the District court, before a judge without a jury. It is suggested because they need their money back and for that they can just file a case against the contract company Sparkles Solution and offend them of their irresponsibility towards their employee or may be about their involvement in the burglary act. The Sparkle Solutions Company can appeal to the Central Criminal Court before the jury as they have taken initiatives on their employee Daltonââ¬â¢s act of burglary by firing him and sending him to the jail for his crime. This way they can defend themselves from the offences of the finance company, before the jury and the judge. In California, a person named Alan S. Lewis who was 51 was accused of burglary, and grand theft in the sale annuities and he was charged with the $300,000 by 12 clients for the fraud and the burglary issues. The court threw 29 felony charges on him and misdemeanor against him. He spent minimum of four months
Sunday, October 6, 2019
Marketing Management Essay Example | Topics and Well Written Essays - 500 words
Marketing Management - Essay Example One of the greatest differences between marketing to business and marketing to consumers is that B2B marketing is more dependent on relationship building, thus increasing the value of relationship and building brand identity on the basis of personal relationship. Another difference is that the target market is smaller and should be carefully identified. A marketing strategy for the business market should be developed taking into consideration multi-step buying process and longer sales cycle. In addition, while the goal of consumer marketing is to make a shopper a customer (emotional buying decisions can be made), the major aim of business marketing is to provide the business with business value ââ¬â organizations, in most cases, make rather rational buying decisions. Therefore, multiple individuals within the target organization should be educated on the value of the product, because business procurement is a multi-step process. Historically, the auto industry is heavily affected by the 5 external environments (macro-level). For each of the five (social/cultural, political and legal, competitive, technological, and economic) discuss three aspects within each environment that would impact the marketing planning for the next couple of years.
Saturday, October 5, 2019
Contemporary Documentaries Essay Example | Topics and Well Written Essays - 2750 words
Contemporary Documentaries - Essay Example à ¡ontemporary documentaries inherently present a national identity. Such national identity indicated through the films depicts shared values including collective identity and instilling communal sense. For instance, The Two Escobars reflects effects of class stratification on imperative economic activities including sports. Sporting activities such as football can spur unity in a given nation when citizens initiate loyalty in supporting their national team. However, the documentaries may also reflect inherent challenges faced by the society in relation to leadership and economic disparities effects. Though band members in Metallica: Some Kind of Monster documentary can overcome financial challenges by recruiting a performance team, they face struggles in leadership, especially between Ulrich and Hetfield. The leadership struggles greatly affects their performance and Towles has to mediate. The aforementioned personal differences in the documentary reflect a modern society where specific organizations fail to deliver their mandate due to leadership issues mainly resulting from personal differences. Similarly, This is Spinal Tap struggles to promote their newly produced album under less innovative leadership that also faces financial challenges. The plight of poor marketing strategies and financial problems presents many challenges to the contemporary society especially corporate organizations. Various contemporary films including sports , mock, investigative, and rock documentaries possess various similar primary features that include informative and influential nature.
Friday, October 4, 2019
Reading Research Literature # 1 Assignment Example | Topics and Well Written Essays - 500 words
Reading Research Literature # 1 - Assignment Example Journal of General Internal Medicine, 28(3), 436-443. doi:10.1007/s11606-012-2234-y http://search.ebscohost.com.proxy.chamberlain.edu:8080/login.aspx?direct=true&db=rzh&AN=2012018670&site=ehost-live The purpose of this research is to carry out an examination of hospital discharge processes such as patient education for patients with acute myocardial infarction and identify which discharge processes may be useful in performance in medical facilities for hospitals AMI care. The research used qualitative study of US hospitals based on RSMR reports by CMS. Hospitals used ranked in top and bottom 5 % in consecutive two years as reported by RSMR. The method used was deviant case sampling. Data was collected using interviews and ground theory approach through visits to the 14 sites to the hospitals. The focus of the study was on hospitals that ranked in the top 5% and bottom 5% of RSMR. The hospitals chosen could be able to perform percutaneous intervention. The hospitals sample used was based on socioeconomic status, geographical and RSMR status. The sample was adequate for the research design because results could be deduced form it. Results showed that there were distinct differences in discharge processes between high and low performers in hospitals. Such results were only finalized due to the sample used. Ancheta, I. B. (2006). A retrospective pilot study. Dimensions of Critical Care Nursing, 25(5), 228-233. http://search.ebscohost.com.proxy.chamberlain.edu:8080/login.aspx?direct=true&db=rzh&AN=2009297932&site=ehost-live A pilot study was conducted under authority from HIPPA. 300 clinics records of patients were used in the investigation of the study. Data collected was demographic such as age, ethnic background, and marital status. The focus of the study was on the patients records that met the criteria of diagnosis of chronic stable CHF secondary to decreased systolic left ventricular dysfunction EF of less
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